Not bad. Was expecting 3328 CCs, 10Ghz G5X and $799-849 price. $699 price and performance more or less on par with the TXP is a nice surprise. 1080 getting a price drop to $499 and getting free performance boost from 11Ghz G5X is a smart move by NV. NV just put Vega in no man's land. If Vega costs $599-649 and it's not as fast as the 1080Ti, almost no one will buy it. 11GB of memory vs. 8GB is a nice marketing win for 4K/5K gaming even if real world performance won't benefit the 11GB card. Consumers like seeing more VRAM in the high-end segments.
If Vega is barely 5-8% faster than 1080 and costs $499-549, 1080 will easily outsell it based on NV brand/loyalty and reputation. Both of these moves show NV isn't scared at all wrt to Vega. AMD had nothing amazing to show for Vega presentation other than HBCC boost in Sniper Elite 4 and Bethesda partnership. If AMD had something spectacular, they would have showed demos head-to-head against TXP or 1080; much like they positioned 6700K/7700K/6800K/6900K against Ryzen. I smell AMD's R&D and resources were stretched way too thin and the GPU division suffered for it.
On NV's last conference call, JHH stated that only roughly 25% of their entire customer base upgraded to Pascal in 2016; and that it takes 4 years on average before the GeForce install base migrates away from their older card(s) fully to the next generation. That means ~75% of NV users are potential customers for Pascal in 2017. Reducing the price of 1080 to $499 and releasing 1080Ti at $699 so far out from Vega means NV is poised to clawback even more market share and get guaranteed easy sales until prob. late May. The faster memory on 1060 may be enough to open up tangible albeit small a lead over 480. I would have liked better refreshes for 1060/1070/1080, perhaps 10-15% higher boost, 2048 CCs and G5X on the 1070 refresh, possibly 1060Ti.
Interesting how MSRP for the FE seems to be the same as AIB. I hope this is true as the FE premium was BS. I feel the FE card should never cost more than the AIB card.
The $699 1080Ti only shows how much of a rip-off 1080 was at $599/$699. I won't hide that I am usually very critical of the x80 cards. This 1080Ti is pretty tempting for me to just dump my 1070s and pay a bit out of pocket for a 1080Ti. No SLI issues for more or less the same price. Well played NV by getting a 2-3 months head start on Vega. Top notch execution as usual. If only modern PC gaming was more exciting....to utilize these new toys.
Looking forward to 2070/2080 Volta in 2018 for next gen DX12 tech though. Kinda bored with this entire generation of videocards. The cards keep getting faster but games aren't doing next gen leaps at the same pace, hence why NV is pushing 4K/5K advertising in their slides.
Overall, I am pretty happy with this card. $1200 TXP performance for $700 just 7 months later. Love the price/performance technology curve. AIB cooling may be able to take 1080Ti to 2.1Ghz+, which was a tall order for a stock TXP.
Note: OP lists TDP at 220W, and AnandTech editorial has it at 250W. Just noticed this minor discrepancy.