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GE Commercial - Back to the Future Fail!

Scarpozzi said:
In this commercial, Marty says "1.21 gigawatts"...
http://www.youtube.com/watch?v=1QN79EvD_V8

Doc Brown originally says, "1.21 JIGGAwatts"...
http://www.youtube.com/watch?v=I5cYgRnfFDA

It doesn't matter to me that jigga is pronunciation error in the original script. Changing the iconic "Jiggawatts" line in the commercial bothers me every time I hear it.
Click to expand...

DOC BROWN pronounces it that way...presumably Marty has gotten a better education in the almost 30 years since then.

...But I agree, if you're going to show a commercial to induce nostalgia in us older folks, you don't screw around with the most famous of lines.
 
Scarpozzi said:
In this commercial, Marty says "1.21 gigawatts"...
http://www.youtube.com/watch?v=1QN79EvD_V8

Doc Brown originally says, "1.21 JIGGAwatts"...
http://www.youtube.com/watch?v=I5cYgRnfFDA

It doesn't matter to me that jigga is pronunciation error in the original script. Changing the iconic "Jiggawatts" line in the commercial bothers me every time I hear it.
Click to expand...

jigga is not a pronunciation error and is an acceptable way to pronounce that prefix (and in fact was the only pronunciation listed in MW's disctionary until after the computer types changed it to its current sound)
 
Last edited:
How many people here pronounce it as "jiggabytes?"

Love Back to the Future, hate the gigawatt pronunciation. Not sorry to see it changed in the commercial.
 
Meghan54 said:
So, that'd be Jolf, not golf, right?
Click to expand...

I'm 98% sure that the English language isn't always consistent when it comes to pronunciation.

Giraffe_Portrait,_Woburn_Safari_Park.jpg
 
I think a better question is why do large industrial conglomerates bother putting advertisements on TV at all? Are there really people in high level sourcing positions that at first were going to go with a Rolls Royce turbine, but decided to go with GE because they saw their commercial on American Idol?

It's an example of, at best, poor attention to detail when designing large industrial projects. I am not sure what the worst case scenario is, but I wouldn't want to be 30,000 feet above the earth in a plane that was cobbled together with parts that had the best advertisements. (Boeing makes these commercials too)
 
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