[GameGPU] Q1 2015 GPU Market share

[Azix]

I can't understand how the 960 even sells. it loses to the 285, 280x and 290 cards can be had for around the same price. How on earth. Whats even worse, peopel say the 285 is a failure in price. but it costs less than a 960 and performs better in most cases, with the same VRAM. this is mind numbingly strange how opposite the perceptions are. 960 even came months after it.

The case of the 970 is another thing. if they had introduced it as what it was at launch and hadn't done whatever they did to make it look faster than the 290x, sales would have been lower. But they put out a "4GB" card with reviews showing it faster than or equal to the 290x in neutral games iirc. It's sales for power consumption can be justified but it's slower and more expensive than 290x now.

tl;dr PR

 

[Cloudfire777]

I think AMD is in big trouble with Nvidia`s agressive price of $649 for the GTX 980Ti.

The market share may actually go a little further down than what OP shows. Especially since AMD is once again failing bigtime with the timing of their launch.
Right now GTX 980 Ti is setting sales records as we speak and gamers are going crazy for it and the card being sold out in a lot of places.

AMD had one job, one job. Get a cheaper card than GTX Titan X out before Nvidia got their Ti cards out to the market. That was an easy task, considering the ridicilous premium price for Titan X. Fiji XT for $800 with water cooling would sell like crazy against Titan X. But nope, lets just let our card sit on the workbench even longer and wait with launching it. Its not like Nvidia have any other card than Titan X to ruin our show is it? :thumbsdown:

We had AMD saying how awesome HBM is. Well they might be right about that, but it means squat if they dont have a product to sell with that in, while the competitor Nvidia is saturating the market with GTX 980Ti`s everywhere around the world while AMD sit on their behinds and do nothing.

No wonder why AMD is going down the drain

 

[Head1985]

650USD and sales rocord?lol what?
980TI is for 5% gamers at max.Nv never get market share from 650USD card.

 

[Vesku]

That chart is wrong. GCN doesnt support conservative rasterization for example.

4096SPs at 1 or 1.05Ghz doesnt leave much to the imagination. Its not a new uarch after all. And selling 4GB flagship cards in mid 2015...

I didn't hear much about "only 4GB" with the GTX 980 which was Nvidia's flagship from Oct 2014 until just March of this year. Love the GPU forum regulars constant goal repositioning, matches well with review sites doing the same *cough* FCAT *cough*.

 

[Cloudfire777]

650USD and sales rocord?lol what?
980TI is for 5% gamers at max.Nv never get market share from 650USD card.

You have gamers devided in to groups.
Those willing to pay this and that.
Those willing to pay $500+ for a GPU is extremely small compared to the say $250+ group.
Say you have a 10% of all potential GPU buyers in the +$500 group. Thats a small group of people. Still worth something to both AMD and Nvidia since big bucks are spent here. I`d imagine profits are higher here too.

Nvidia all alone on the market with a GTX 980Ti which seems like the deal of a lifetime against a $999 Titan X means Nvidia will fill up the 10% group with sales. The longer AMD wait, the less potential buyers are left when AMD finally launch the Fiji card.
People who bought GTX 980Ti will most likely not rebuy Fiji XT. AMD will launch a card to an even smaller group of buyers the longer they wait.

 

[Vesku]

You have gamers devided in to groups.
Those willing to pay this and that.
Those willing to pay $500+ for a GPU is extremely small compared to the say $250+ group.
Say you have a 10% of all potential GPU buyers in the +$500 group. Thats a small group of people.

Nvidia all alone on the market with a GTX 980Ti which seems like the deal of a lifetime against a $999 Titan X means Nvidia will fill up the 10% group with sales. The longer AMD wait, the less potential buyers are left when AMD finally launch the Fiji card.
People who bought GTX 980Ti will most likely not rebuy Fiji XT. AMD will launch a card to an even smaller group of buyers the longer they wait. Meaning it will collect dust.

Don't think the >$500 upgraders will be all 980 Ti in under a month. AMD is announcing at either Computex or E3. What's really killed AMD dGPU marketshare is their lack of mobile dGPU offerings and failure to freshen up their sub $250 desktop offerings. Which may not even be addressed with their soon to be announced line up, their mobile 300 series was underwhelming rebranding.

 

[Head1985]

You have gamers devided in to groups.
Those willing to pay this and that.
Those willing to pay $500+ for a GPU is extremely small compared to the say $250+ group.
Say you have a 10% of all potential GPU buyers in the +$500 group. Thats a small group of people. Still worth something to both AMD and Nvidia since big bucks are spent here. I`d imagine profits are higher here too.

Nvidia all alone on the market with a GTX 980Ti which seems like the deal of a lifetime against a $999 Titan X means Nvidia will fill up the 10% group with sales. The longer AMD wait, the less potential buyers are left when AMD finally launch the Fiji card.
People who bought GTX 980Ti will most likely not rebuy Fiji XT. AMD will launch a card to an even smaller group of buyers the longer they wait.

Deal of lifetime?What the hell you talking about?Its not overpriced like TITANX but thats all.
You are some sort of desillusional.
And again number of ppl willing to pay 650USD for GPU is not that much.

they gain 15% market share because 320USD GTX970.650USD market is tiny.
If 980TI is for 499USD than i agree with you and NV most likely will gain market share but 100% not from 650usd card

 

[ShintaiDK]

I didn't hear much about "only 4GB" with the GTX 980 which was Nvidia's flagship from Oct 2014 until just March of this year. Love the GPU forum regulars constant goal repositioning, matches well with review sites doing the same *cough* FCAT *cough*.

Because the GTX980 was never a flagship product. Personally I dont care. But dont tell me people wont deselect it due to 4GB. Not to mention the Hawaii rebrand will ship with 8GB GDDR5.

 

[n0x1ous]

I didn't hear much about "only 4GB" with the GTX 980 which was Nvidia's flagship from Oct 2014 until just March of this year. Love the GPU forum regulars constant goal repositioning, matches well with review sites doing the same *cough* FCAT *cough*.

Guru3d is still doing full FCAT testing

 

[n0x1ous]

Because the GTX980 was never a flagship product. Personally I dont care. But dont tell me people wont deselect it due to 4GB. Not to mention the Hawaii rebrand will ship with 8GB GDDR5.

Exactly.

Don't get caught in the model number game.

Gx204 = midrange
Gx100/200 high end

 

[Cloudfire777]

Don't think the >$500 upgraders will be all 980 Ti in under a month. AMD is announcing at either Computex or E3. What's really killed AMD dGPU marketshare is their lack of mobile dGPU offerings and failure to freshen up their sub $250 desktop offerings. Which may not even be addressed with their soon to be announced line up, their mobile 300 series was underwhelming rebranding.

Not everything but a big bite of it will.

AMD Mobile discrete GPUs are pretty much nowhere to be found because everything is efficiency there and getting as much performance as possible under the 100W envelope. Maxwell killed AMD there.
You have a 75W GTX 970M beating a 125W R9 M295X by 20-30%. Both even priced the same. It speaks volume

Because the GTX980 was never a flagship product. Personally I dont care. But dont tell me people wont deselect it due to 4GB. Not to mention the Hawaii rebrand will ship with 8GB GDDR5.

Agreed. AMD have a huge job with marketing and reviews of HBM to get that across to gamers. That 4GB HBM will be just as good as 8GB GDDR5 in games.
GTX 680 wasnt geared toward 4K, Fiji is. Thats a big task to overcome with 4GB. I`m hopeful but I also think that many will be sceptical.

 

[Vesku]

Guru3d is still doing full FCAT testing

I applaud Guru3d for sticking with FCAT since it is actually useful information. Doesn't change the fact that there were quite a few sites that talked about how important it was while Nvidia was in general "smoother" than AMD in FCAT results but suddenly it's just "too much data" "too much additional work" oddly around the time AMD improved its FCAT results via driver improvements and such.

Edit: But I will note I don't see any comparison being done in Guru3Ds 980 Ti review, they only show the 980 Ti FCAT results for each game. Far from the detailed comparisons we were getting during the time Nvidia was very interested in seeing FCAT results published.

Because the GTX980 was never a flagship product. Personally I dont care. But dont tell me people wont deselect it due to 4GB. Not to mention the Hawaii rebrand will ship with 8GB GDDR5.

As for whether 4GB will result in some lost sales vs 6GB 980 Ti, there seems to be an active internet effort to encourage such a thing even if the actual game performance falls in favor of the as yet untested 4GB card. We also have yet to see what HBM brings to the table in terms of advantages vs GDDR5. Not that either will move marketshare much it's the mobile dGPU and mainstream desktop dGPU sales that have produced the majority of the marketshare shift.

 

[shady28]

I can't understand how the 960 even sells. it loses to the 285, 280x and 290 cards can be had for around the same price. How on earth. Whats even worse, peopel say the 285 is a failure in price. but it costs less than a 960 and performs better in most cases, with the same VRAM. this is mind numbingly strange how opposite the perceptions are. 960 even came months after it.

The case of the 970 is another thing. if they had introduced it as what it was at launch and hadn't done whatever they did to make it look faster than the 290x, sales would have been lower. But they put out a "4GB" card with reviews showing it faster than or equal to the 290x in neutral games iirc. It's sales for power consumption can be justified but it's slower and more expensive than 290x now.

tl;dr PR

The 960 sells because 80% of the retail desktop PCs sold are off the shelf - Dell, Lenovo, Asus, HP, etc.

These types of systems cannot handle high power cards like the 280 / 280X etc. The vast majority have no 6-pin, with some of the top models having single 6-pins. The best single 6-pin card AMD has is the R9 270 (non X). The best no 6-pin they have is the R7 250.

The nVidia options for this massive segment of the market are the 750Ti (no 6-pin) and the GTX 960. Both are far, far superior to the offerings AMD has.

 

[Erenhardt]

$650 is aggressive?
<Oh boy... that escalated quickly.jpg>

$550 would be a normal price for highend card

$500 could be called aggressive... maybe...

$650 is a milkfest.

 

[maddie]

I applaud Guru3d for sticking with FCAT since it is actually useful information. Doesn't change the fact that there were quite a few sites that talked about how important it was while Nvidia was in general "smoother" than AMD in FCAT results but suddenly it's just "too much data" "too much additional work" oddly around the time AMD improved its FCAT results via driver improvements and such.

Edit: But I will note I don't see any comparison being done in Guru3Ds 980 Ti review, they only show the 980 Ti FCAT results for each game. Far from the detailed comparisons we were getting during the time Nvidia was very interested in seeing FCAT results published.



As for whether 4GB will result in some lost sales vs 6GB 980 Ti, there seems to be an active internet effort to encourage such a thing even if the actual game performance falls in favor of the as yet untested 4GB card. We also have yet to see what HBM brings to the table in terms of advantages vs GDDR5. Not that either will move marketshare much it's the mobile dGPU and mainstream desktop dGPU sales that have produced the majority of the marketshare shift.

This is going to backfire when 8GB HBM launches.

 

[SteveGrabowski]

I didn't hear much about "only 4GB" with the GTX 980 which was Nvidia's flagship from Oct 2014 until just March of this year. Love the GPU forum regulars constant goal repositioning, matches well with review sites doing the same *cough* FCAT *cough*.

Yeah, I find that pretty funny too. All of a sudden 4GB sucks when a couple of months ago I had people telling me not to be pissed at my 970 being effectively a 3.5 GB card.

 

[shady28]

...
Say you have a 10% of all potential GPU buyers in the +$500 group. Thats a small group of people. Still worth something to both AMD and Nvidia since big bucks are spent here. I`d imagine profits are higher here too.
...

If Steam hardware surveys in any way reflect the market at large, then these cards might maybe have 1% of the market. The 980 is 0.77% of steam gamers right now, and those are probably slanted towards hardcore gamers / hobbyists. From what I can tell of Steam's numbers, any card over $350 does not sell in volume. That makes a lot of sense when you look at the 'sweet spot' target price ranges of things like the XBone and PS4 ($300-$400).

 

[Jaydip]

@vesku

Check TR they still do FCAT

 

[Cloudfire777]

If Steam hardware surveys in any way reflect the market at large, then these cards might maybe have 1% of the market. The 980 is 0.77% of steam gamers right now, and those are probably slanted towards hardcore gamers / hobbyists. From what I can tell of Steam's numbers, any card over $350 does not sell in volume. That makes a lot of sense when you look at the 'sweet spot' target price ranges of things like the XBone and PS4 ($300-$400).

I`m not entirely sure one can trust Steam surveys like that. It doesnt show what GPUs people looking for a GPU is willing to pay. But rather what people own right there. But it alteast give a rough picture.
I think my argument still applies though. The longer AMD wait, the fewer buyers will be left waiting to buy it. And from looking at all the shops getting sold out of 980Ti, Nvidia are moving many units every single day.
AMD didnt spend millions of dollars to create a GPU only being sold to loyal AMD fans and otherwise collecting dust. Atleast I hope not.

 

[maddie]

Yeah, I find that pretty funny too. All of a sudden 4GB sucks when a couple of months ago I had people telling me not to be pissed at my 970 being effectively a 3.5 GB card.

This guy explains it.
http://forums.anandtech.com/showpost.php?p=37421928&postcount=87

 

[SteveGrabowski]

This guy explains it.
http://forums.anandtech.com/showpost.php?p=37421928&postcount=87

haha

 

[tviceman]

Exactly.

Don't get caught in the model number game.

Gx204 = midrange
Gx100/200 high end

I really hope Nvidia invents a new code-name scheme with Pascal that doesn't make any sense, so all this talk about what is and isn't high end, mid range, small, big, fat, ugly, cheap, and crappy can just go out the window and the discussion can stick to about what really matters - performance metrics.

 

[shady28]

I`m not entirely sure one can trust Steam surveys like that. It doesnt show what GPUs people looking for a GPU is willing to pay. But rather what people own right there. But it alteast give a rough picture.
I think my argument still applies though. The longer AMD wait, the fewer buyers will be left waiting to buy it. And from looking at all the shops getting sold out of 980Ti, Nvidia are moving many units every single day.
AMD didnt spend millions of dollars to create a GPU only being sold to loyal AMD fans and otherwise collecting dust. Atleast I hope not.

Possibly. This close to the release I don't think very many were in stock in the first place.

To even show up on steam I think an individual SKU has to have >= 0.30% (this is the smallest pct I've seen). If a SKU doesn't meet that, it tends to get subsumed into "other" or to an entire multi-sku lineup (like "R9 200 series").

The 960 by comparison was available in Feb and showed up on the charts in March. Using that number, after 3 months there were about 20% more 960s in use than 780 Ti's at the end of April. In fact, I would not be surprised to see the 960 about equaling the number of 970s in use when we see the May numbers. That's how much bigger the midrange market is.

 

[therealnickdanger]

I really hope Nvidia invents a new code-name scheme with Pascal that doesn't make any sense, so all this talk about what is and isn't high end, mid range, small, big, fat, ugly, cheap, and crappy can just go out the window and the discussion can stick to about what really matters - performance metrics.

If NVIDIA didn't charge a 153% premium for 2% more performance (980Ti/TitanX), then maybe it wouldn't garner so much attention, but here we are.

 

[dacostafilipe]

$650 is aggressive?
<Oh boy... that escalated quickly.jpg>

$550 would be a normal price for highend card

$500 could be called aggressive... maybe...

$650 is a milkfest.

I'm still searching for the like button ...