i had a customer come into fry's today who actually works for the company doing the development on the WHDI boards for galaxy. apparently his company's cost on these is about $100 (per board, so transmitter and receiver both) , so expect this card to cost as much as an eyefinity 6 5870. apparently samsung, sony, panasonic, and toshiba (i think, could have been more or less) are already on board to integrate WHDI into future TVs as well though, so potentially when newer TVs come out the cost for this solution could drop significantly. the big players are interested, extremely interested, which is good, but of course corporate interest doesnt always translate into mass adoption and high sales volume