Actually, the MSI card has VIVO as well.
So.. I'd go with MSI or Gainward if you like the VIVO.
Or maybe PNY if you want the 3d glasses. I did hear about a lot of people being disappointed with the PNY cards though.
Besides that, all I can think of is that some of them come with DVI-VGA adapters and some don't, and they all have different bundled software.