It's tough to see from either point of view. Ask yourself this: how can AMD sell a full fat Fiji at ~87% speed and 75 less watts power consumption for $150 less without undermining the sales of the more expensive full fat Fiji? People aren't going to spend 33% more to get ~12% more performance.
For the last 9 months, by far the vast majority of PC gamers did buy GTX980 over R9 290X for what
21% more performance for
80-90% higher cost? Talk about a horrible value but most of this forum hardly endorsed the 290X. In that context, your sentence of "33% higher price for 12% more performance" is a horrible deal suddenly seems like is a smoking deal, but I guess we are talking about AMD cards, not AMD vs. NV, right?
I am still trying to figure out how any R9 390/390X/Fury/980/Fury X make any sense at all when XFX R9 290X is
$260 with lifetime warranty in the US. I know these prices are unattainable in other parts of the world but the US is a huge market for GPUs.
AMD might go wild and price Nano at $499 initially to milk the early adopter mini-ITX niche market. It seems they are now more interested in chasing profits than retaining market share which may or may not work for them.
I can't think of many reasons to buy any single GPU in the $300-600 range (unless one needs HDMI 2.0 or hardware decode/encode of GTX960) when R9 290X
is $260. Just buy that and resell it in 18-20 months for 16nm HBM2. No matter what perf/watt Nano hits, it'll be completely outdated the minute high-end Pascal chips drop in 2016, same with Arctic Islands.
This is the strangest GPU market I've seen in a long time where R9 290/290X/970 and 980TI are the only segments that make sense. The $100-200 segment is full of crippled GPUs like 750/750Ti/960 or inferior perf/watt + somewhat outdated feature set ones like R9 270/270X/280/285//280X. The entire range of 980/Fury/Fury X don't make any sense to me when 290X is $260. I will chuck Nano into the same "overpriced" segment if it's priced at $450. So what that it uses 175W of power, it's still an awful deal compared to a $260 R9 290X. It'll take 10+ years to make up the difference in power usage. On top of that, XFX R9 290X is
one of the quietest cards!
AMD is hardly going to win many customers because the type of buyers who buy AMD aren't going to be lining up in droves to pay $150-200 for barely more performance to save 100W of power.
I will continue with my view that this Fury/Fury X AMD generation is a
stop-gap, no more. I can at least endorse GTX980Ti since it has 25-30% OCing headroom.
AMD could have hit it out of the park by replacing R9 290 with Fury as a spiritual successor priced at $399-429 but instead they jacked up the price to $550! At that point might as well pay $100 extra for the 980Ti.
The Nano is going to be super niche. This is AMD's last chance to make something big happen before back-to-school/Q4 2015. They should price it at $399 to shake up the market, and drop prices on R9 390/390X. If the Nano is priced too closely to the 980/Fury, it might be better to just buy the 980/Fury. With the 980 one gets the flexibility of great perf/watt and overclocking while the Fury's PowerTune can be reduced to hit perf/watt closer to the Nano but when one needs the extra power, just crank it up. I'll be pleasantly surprised if I am wrong and the market for $400+ mini ITX cards is far larger than I thought. I suppose if someone wants to built a 35W Skylake-T + Nano, it could make for a very small and yet powerful rig.