QueBert
Lifer
As per the Fertitta brothers, the UFC wouldn't have made it if it weren't for Dana White. And he still is the driving force.
I absolutely love that he tells it as he sees it. And I wish other CEO's (yes, Bill Gates included) would do the same. 🙂
Neither of the brothers actually believe that, the only say it because Dana will tear them each 4 new assholes if they say anything bad about him. Dana's basically just a figure head, he has some power but I'd say Joe Silva's by far the most important person to the UFC. He makes good match ups (most of the time) if it was left to Dana, he'd let his feelings get in the way and would keep potential epic fights from happening from a comment from one of the fighters he didn't like. Dana's a rash asshole, that might have worked when they were PPV and on Spike, but now they're on a major network he has to tone it down a lot. Fox won't put up with 100% Dana White, if he continues on with his f bomb filled rants and tweetin while drunk off his ass. Fox won't renew the contract with them I bet.
At times he's entertaining, but when he's on Twitter calling people fat fucks and berating ufc fans left and right it starts to wear thin very fast. Mind you he's not saying "fuck you!" to people who don't like the UFC. A huge fan can say "I love the UFC and never miss a PPV, but..." And Dana will still go ape shit on them.