Quotage:
KFC still stands for Kentucky Fried Chicken.
There is still chicken in their food.
Unquotage.
I was an Ass. Man. (assistant manager) at KFC right after College in the early '80s, when they started the name change. Some market guru did some research and decided that people had a negative connection with the word "Fried" and the words "Heart Attack"

. Remember this was the time when McD was changing the fryers from Beef tallow (YUM!

) to vegetable shortening (YUK! can't you just see Ted Nuggent freaking out) for supposed health benefits. Also when putting up new signage and printing new ads KFC is easier to spell right!
Hank
Edit: btw they now add the beef tallow flavor directly to the frozen fries... which really annoyed some religious types (Catholics on Fridays and Hindus) who thought that they could get a meal at the number cowkiller in the world without getting any cow. :/
ReEdit: they may have removed the tallow after the last round of whiny press releases.
