Ford CEO Wants to Abolish the Dealership Experience as We Know It

[Red Squirrel]

Yeah absolutely we need better right to repair laws. I really hope that ends up taking off more. There is effort at least.

 

[BoomerD]

This is the kind of shit that Farley is trying to stop:

Ford dealer doubles the price of the F-150 Lightning electric pickup truck (update, changed)

Ford has started to deliver the F-150 Lightning electric pickup truck, but some dealers are taking advantage of the demand....

electrek.co

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Ford has started to deliver the F-150 Lightning electric pickup truck, but some dealers are taking advantage of the demand. One of them was spotted doubling the price of the electric pickup by adding a $69,000 markup.

As we previously reported, Ford has about 200,000 reservations for the electric pickup truck, and its dealers are currently trying to convert those reservations into orders.
With Ford reportedly planning to produce only about 40,000 units this year before ramping up production to 150,000 units next year, there’s a lot more demand for the F-150 Lightning than what Ford can deliver in the near future.
Some Ford dealers have been taking advantage of that demand by charging extremely high “market adjustment” prices on top of the manufacturer’s suggested retail price. We previously tracked some of those premiums and saw some as high as $30,000.
But now we’ve seen a listing that beats that record. An F-150 Lightning Forum user found a unit marked up by $69,000 at Gary Smith Ford in Fort Walton Beach, Florida:

 

[nakedfrog]

Hey man, this isn't buzzfeed. Your title is quite misleading. No dealership for EVs only.

How much longer do you think they'll be selling anything other than EVs?

 

[Red Squirrel]

Wow that's insane and criminal. Definitely going to be interesting to see how this sales model works out.

I can't wait to see how the F150 Lightning fairs out in the real world. Won't be able to afford it but at least I can look forward to it eventually ending up on the used market, hopefully. Failing that, once I finish paying off the house I could just bite the bullet and buy new.