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Forbes Asks: Are The Big Three Losing Their Edge In Pickup Trucks?

they have to sumhow break the mold of domestic trucks being the best to the workers who have driven chevy/ford/dodge for 10+ years, n it wont happen

MIKE
 
Originally posted by: NFS4
What do you guys think?? I think that the Japanese have a ways to go to intrude into the heavy-duty sector, but they shouldn't have any trouble stealing sales in the personal use sector (i.e. F150, Ram 1500, Silverado 1500, etc).

http://www.theautochannel.com/F/news/2004/06/22/200400.html
Click to expand...

Well, it's not rocket science. The Japanese have done well with cars and if they turn attention to trucks it's just a matter of time before they have a variety of products that are competitive against all segments.

However, there is a much higher level of prejudice among truck owners against buying anything perceived to be foreign.
 
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