Leros
Lifer
Originally posted by: theprodigalrebel
According to Malcolm Gladwell, author of 'The Tipping Point', smoking isn't cool - charismatic smokers are. The cigarette isn't the only thing a 'cool smoker' influences the noob into picking up - there's usually a hairstyle/attitude/fashion statement to go with it.
Average Joe hanging out in the school parking lot lighting up a cigarette would go largely unnoticed - but if the 'cool kid' with great hair and a bad attitude lights up, the cigarette amplifies the rebel/outlaw factor that appeals to young, impressionable minds. If you go back and remember growing up, the coolest kid in class was usually the first one to try a cigarette - when others follow, they hope the cigarette will help them get one step closer to being as cool as him/her.
Was the only person who went to a school without this "coolness" hierarchy? Sure, we had "cool kids" and "nerds" but they both looked up to each other for different reasons. In fact I think it was cooler to be a nerd than it was to be "cool" at my high school.