I'm fairly familiar with them...
>How useful is it?
I think that's really an individual thing
>Where on an airplane does it plug into?
Well, it uses a cigarette-lighter plug; so I assume something that looks like one of those...
That aside, you will notice that although you can use+charge the laptop while in a car, if you're on an aircraft you can only USE the laptop - it won't charge.
Thats because FAA regulations prohibit the charging of batteries on an aircraft, in case of explosion (the latter is a guess).
Other options...
Any inverter capable of converting 12/24 volts DC to ~19v or whatever your notebook uses, will work fine. It's got to be rated for equal or higher amperes, if it's less then it may still work, though you might find that the notebook will think it's on battery and constantly report low batt. or similar errors.
The hardest part is usually matching the notebook DC jack...