Yeah, the speeding ticket itself is not that expensive, but if you're like me, young, male, drive a shiny car, then you're insurance is going to sky-friggin-rocket. That's why it's so worth it to go to court and pray that the cop doesn't show up. Even if the cops do show up, they're often pretty stupid and you can mess them up good.
Two summers ago I was the lucky recipient of two speeding tickets within a week. I went to court for both of them and because I go to school out-of-state, I was able to push back the trials for a full year. By the time my trial came around, the one cop that DID show up didn't remember a thing and I got off easily.
And if you do go to court and lose, the judge will often times cut down the price of the fine.