Unoid
Senior member
- Dec 20, 2012
- 461
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I feel like i've stated this a million times but AMD is not a motivator to intel whatsoever at this point, because desktop is becoming less relevant by the day. The real threat to intel is ultra portables and the mobile market, and that is the entire reason that intel has spent years trying to make their processors super efficient - intel will _not_ be relevant 10 years from now if they can't make waves in the ultra portable market (tablets, etc). That isn't to say that Haswell won't be used on the desktop / enterprise, but the uarch is designed from the ground up to be efficient. IPC matters much less these days because average consumers don't care, and enterprise cares more about efficiency than they ever have in the past. It is absolutely critical that intel improves efficiency as much as possible.
AMD has little bearing on intel's direction. Actually , scratch that. AMD has no bearing whatsoever on intel's current direction - the threat right now is ARM SOCs. On that note, Haswell is a very positive step in the right direction, as rumors are indicating 12 hours of battery life for their ULV parts. If that is true, intel will definitely create small waves this summer/fall in the mobile market, while next year should be a game changer. ULV Broadwell parts will be that much better than Haswell, and will have even better efficiency than ARM SOCs with significantly better performance.
Blackened keep in mind the analogy: McDonalds still develops, sells, and cares about it's premium line of angus/quarter pounders, even though Mcdoubles and Mcchickens and small $ menu fries far outsell them.
Intel will still care greater about Desktops, It shares the same tech as their server CPU's (excluding itanium)
