This problem has been known about for some time, and it's something that can happen to all browsers.
You just make a full screen type pop-up with java script stuff and you can recreate the appearence of any browser you'd like is one way or make a jpeg image even.. I would work on some people, how often do you click on a button just to make sure that your browser is still real?
It's more of a social engineering trick then any real browser vunerability. It doesn't work on my setup though, either the nightly build version or the 0.9.0-0.9.2 version, but I suppose it would work on 0.10PR....
However I've noticed that on secure websites the space were you type in the URL turns yellow and bright yellow padlock pops up on that. Can't miss it, I usually don't pay much attention to the indicator bar, but that yellow URL suprised me. I figured that this probably the way they figured out how to combat this sort of attack.
Everybody has known about this for a long time, old news basicly. You still have to be carefull, there are other vunerabilities in network setups and OSes that Firefox has no control over that could be used in other spoofing technics. (say, for example, a modified host file from a worm attack)