Faster fast food just a cell call away
Nov. 28 ? For the chronically impatient, it may sound like a match made in heaven. Combine fast-food with mobile phones, and what do you get? Instant gratification, for starters. An even easier way to gain weight, certainly. And if you live in the Pacific Northwest, you can now grab a double-tall mocha or a Big Mac without a moment?s wait.
WHAT?S WORSE THAN fast-food delivered slowly? After all, if you?re going to wait, you might as well eat someplace nice.
McDonald?s knows this, and in its never-ending quest to send hamburgers into our stomachs with greater efficiency, the fast-food giant is test-marketing McQuick service at three restaurants in the Seattle area. Just press a few buttons on your cell phone when you get a few blocks from the Golden Arches, pull into a special employee-of-the-month style parking spot, grab your bag o? burgers, and go. No waiting, no fussing, not even any paying!
McQuick works a bit like a pre-paid calling calling card, with burger buyers drawing down on a pre-deposited McBank account (our term, not theirs). The service requires an account opened on a Web site with at least a $10 deposit. Don?t worry ? future versions of the service may allow direct deposit from your savings account into your McBank account.
?We?re always running, trying to get where our customers are trying to make things faster and easier and put the speed back into our customer?s lives,? said Jan Hill, marketing supervisor for McDonald?s in the Pacific Northwest. Three restaurants in suburbs east of Seattle are test-marketing McQuick.
As if it wasn't easy enough to clog your arteries already, soon you'll be able to phone in your fast food order ahead of time. Sounds kinda innovative, but all this will end up doing hastening the fattening-up of America.
There's a poll on MSNBC's website. With 2251 responses, 54% say they would use the new service.
Nov. 28 ? For the chronically impatient, it may sound like a match made in heaven. Combine fast-food with mobile phones, and what do you get? Instant gratification, for starters. An even easier way to gain weight, certainly. And if you live in the Pacific Northwest, you can now grab a double-tall mocha or a Big Mac without a moment?s wait.
WHAT?S WORSE THAN fast-food delivered slowly? After all, if you?re going to wait, you might as well eat someplace nice.
McDonald?s knows this, and in its never-ending quest to send hamburgers into our stomachs with greater efficiency, the fast-food giant is test-marketing McQuick service at three restaurants in the Seattle area. Just press a few buttons on your cell phone when you get a few blocks from the Golden Arches, pull into a special employee-of-the-month style parking spot, grab your bag o? burgers, and go. No waiting, no fussing, not even any paying!
McQuick works a bit like a pre-paid calling calling card, with burger buyers drawing down on a pre-deposited McBank account (our term, not theirs). The service requires an account opened on a Web site with at least a $10 deposit. Don?t worry ? future versions of the service may allow direct deposit from your savings account into your McBank account.
?We?re always running, trying to get where our customers are trying to make things faster and easier and put the speed back into our customer?s lives,? said Jan Hill, marketing supervisor for McDonald?s in the Pacific Northwest. Three restaurants in suburbs east of Seattle are test-marketing McQuick.
As if it wasn't easy enough to clog your arteries already, soon you'll be able to phone in your fast food order ahead of time. Sounds kinda innovative, but all this will end up doing hastening the fattening-up of America.
There's a poll on MSNBC's website. With 2251 responses, 54% say they would use the new service.
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