Although everyone has a right to spend money the way they feel is right, I can voice my opinion that these people are short sighted, borelined retarded and will end up paving the way for encouraging this type of behavior from game developers.
I find it absolutely sick that Blizzard is selling these items. Sure, no one is forcing anyone to get the horse, but they know that people out there, mostly those with plenty of disposable income will be purchasing these.
The question is: With much of the US is difficult economic times, many losing their homes, defaulting on loans, etc... Does it really make for a wise decision? Do these people really have the money? Are it is their impulses that cause them to spend money in these ways, that also cause the issues of being unable to pay their mortage, or credit card, thus defaulting and indirectly affecting those who are responsable?
But even taking that part of it away, all this does it pave the way for Blizzard to to release a new horse in 6 months. Are people really this stupid? The horse took some guy getting paid 25 bucks an hour to model and skin it, and was implemented by a programmer with a few lines of a code and bingo 2 million bucks in the bank. They can do this at will, any time they want and can generate this type of revenue... Other companies will follow and pretty soon we see even more degredation of the video game market.
Just my opinion, but this does make me sick...