• We’re currently investigating an issue related to the forum theme and styling that is impacting page layout and visual formatting. The problem has been identified, and we are actively working on a resolution. There is no impact to user data or functionality, this is strictly a front-end display issue. We’ll post an update once the fix has been deployed. Thanks for your patience while we get this sorted.

fake chicken tastes like...

brainhulk

brainhulk

Diamond Member
http://abcnews.go.com/Business/meat-substitutes-tasty/story?id=16560226#.T9nvWBevKSo

In San Francisco, where so many food trends start, fake chicken is flying out the door. At Whole Foods in the Haight-Ashbury, a week's supply of the new meat-substitute, called Beyond Meat, sold out in two days. Nor was that an isolated case. Other Whole Foods in the city are reporting the same phenomenon.

"We're a little taken aback," says the chain's Northern California coordinator for prepared foods, Mathew Mestemacher. "The response is overwhelming."

In Los Angeles, Ashley Wilson calls the fake fowl amazing. The 27-year old video editor says she has been eating vegan for three years and knows every meat substitute on the market. Complains she, "I've eaten a lot of fake meats, and you can always taste the science." This new one is different. "It's clean; there's no weird, processed taste." The texture, too, is correct: pulled apart, it's stringy—like chicken. She intends to recommend it to her meat-eating friends.
Click to expand...

any of you guys try this?
 
If it tastes like chicken I'd try it. I was surprised to see that it has similar calories and protein content to regular chicken.
 
Yeah chicken by itself is pretty...blah. I'm talking just pure boneless, skinless breasts. For that it's more about texture which it sounds like was the focus here.

I'd like to see them replicate the awesomeness that is a crispy, juicy, succlulent beer can chicken done perfectly on the grill. That's something you can't reproduce in the lab.
 
I'm pretty wary of fake meat on its own, but I've gotten soy chorizo that actually works really well in vegetarian chili.
 
Whole Food would not risk losing business from millions upon millions of customers who are willing to pay whole paychecks for organic products in their supermarkets. It's not real chicken.
I'm gonna have to tell my veggie friends about this new product.
 
Is this soy, or is this the artificially generated chicken protein?

I am hoping they can start getting the protein synths right. The only thing they need to figure out now is the texture and irregularities. They can MAKE beef protein, they just can't make it tender, have a grain, or get the fat in the right places......
 
Baked said:
Whole Food would not risk losing business from millions upon millions of customers who are willing to pay whole paychecks for organic products in their supermarkets. It's not real chicken.
I'm gonna have to buy some whole foods stock and tell my veggie friends about this new product.
Click to expand...
Better?
 
This is fake chicken that supposedly tastes and has a similar texture to the real thing. If it is as good as articles claim, then I think this is a pretty big breakthrough. The company has among its investors the co-creators of Twitter.
 
Expensive(not sure how it compares to other similar products). Too bad it's only available in California right now, otherwise I'd try it
 
Everything tastes like chicken. It's about time some "imitation" chicken actually tastes like it should.

That said, I will still eat real chicken, as I am a human being and human beings are omnivores.
 
Beyond Meat can sell for less than that and less than chicken. Says Brown, "Our goal is to have the price be at the lower end of other meat-substitutes and below the price of meat."
Click to expand...
That's what I think makes it interesting. Cost is what could make it mainstream, and not just something for those crazy vegans.
 
You must log in or register to reply here.

TRENDING THREADS

Back
Top