I was priced a 13 XLT 4x4 SuperCrew for $33.5k after incentives.
That was a rip off. I bought a fully loaded 12 Super Crew with the 5.0 , 6.5 bed and 7 year extended warranty for $36k out the door in January of 2012. That was the next trim level up from an XLT and had heated and cooled leather seats with the flow through AC to the rear of the cab. I spent a month negotiating that deal. Sticker was $43k... Remember, my $36 was the out the door price... tax and tags included.