ez-D: not DVD rental, not DVD purchase coming soon

[Savij]

Originally posted by: allisolm
ez-D is being rolled out in April and May in a number of test markets, including FL. Papa John's and 7-Eleven are participating.

You get a movie for $5.99/$6.99 and it is good for 48hrs after it is removed from its packaging. No returns, no late fees. Aimed at impulse buyers and those who don't like to rent.

This has been tested in Austin, Peoria, Charleston and Kansas City. Anyone done it? New markets for April are Denver, CO Phoenix, AZ, all of FL and San Antonio, TX.


Newspaper article here. Website here.

I think it's got potenital. Call your friends, call papa john's, get your pizza and movie delivered to you.

 

[z0mb13]

netflix is much better

 

[Kadarin]

So essentially you're paying $5.99 to $6.99 for a rental. It's disposable, so you have plastic/metal discs filling up landfills.

So where's the percieved value?

 

[beer]

I live in Austin and see these at grocery stores and 7-11s. As far as I am concerned it is an absolute failure,I have never seen anyone purchase one, and the pegs that they are on are always full, so I can assume that either they're being refilled extremely fast, or they aren't selling at all.

Good riddence too. But the execs will probably blame student piracy for their failures

 

[TommyVercetti]

Originally posted by: werk

Originally posted by: BlinderBomber

Originally posted by: werk

Originally posted by: Dead Parrot Sketch

My first thought was like others, that this would fail like the Circuit City divx, but on reflection it might actually be succesful, if they get the right moives in the right locations, there is a lot more potential for impulse buys than there was at Circuit City.

I doubt it will succeed, mainly because of the proliferation of automated dvd rental kiosks. From what I've heard, the profit margin for these machines is very high for retailers who place them in their stores, and they are already pretty popular here in NYC.

never heard of the automated rental things, how do they work?

They are small kiosks, about the size of an ATM. They have a touchscreen that allows you to select your movie (you can even watch clips of the movies). Once you've selected your movie, you swipe your CC and it spits out the dvd in a slim case. I believe they're about $5 for 24 hours. When you're done, you simply return it back to the same kiosk. I don't know what happens if you don't return it within 24 hrs... Many Duane Reades have them in Manhattan.

Wow! Life in NY must be so cool. I too got the taste of NY life 2 days ago; I rode the metro rail into downtown.