Exclusive: YouTube ran ads from hundreds of brands on extremist channels

[darkswordsman17]

In other news, YouTube runs ads, and hosting videos isn't free for them. News at 11.

You really should stick to obsessing over spending all your money to buy cheap computer hardware. You consistently show you're waaaaaaaaaaaaaay out of your element when it comes to topics in this subforum.

 

[Amused]

First, nobody is paying advertising dollars directly to the groups you listed. That was dumb.

Second, what people want does not always work with reality. Old people have a hard time understanding the digital world, so that may be your problem here.

If the channel is monetized, advertising review is used to pay that channel.

But hey, like I said, it's only the advertising experts and companies who don't like it. But they don't know anything because you guys said they don't, right?

 

[Vic]

Bingo! Is it a problem that someone from the KKK drives a Ford? Does anyone think, "Man, I cannot believe a Ford dealership sold a car"? The answer is no. We do not think that Ford is associated with the KKK because the person drives a vehicle with the Ford emblem on it. So why do we assume that because an add pops up on a video that the company should be associated with the content?

Because the advertising sponsors the content. So it's not Ford taking money from the KKK, like your analogy, it's Ford giving money to the KKK. Perhaps not directly, but the end result is the same. In the meantime, Ford probably doesn't like paying money to have its brand image co-mingled with the likes of the KKK.
Sounds like you're the one who doesn't understand the issue.

 

[sdifox]

Because the advertising sponsors the content. So it's not Ford taking money from the KKK, like your analogy, it's Ford giving money to the KKK. Perhaps not directly, but the end result is the same. In the meantime, Ford probably doesn't like paying money to have its brand image co-mingled with the likes of the KKK.
Sounds like you're the one who doesn't understand the issue.

Ford is just going back to its nazi connection. No biggie.

 

[Atreus21]

If the channel is monetized, advertising review is used to pay that channel.

But hey, like I said, it's only the advertising experts and companies who don't like it. But they don't know anything because you guys said they don't, right?

Are they monetized?

 

[Amused]

Are they monetized?

Yes. It was the demonitizing that sent the alt-right into a tizzy last year, remember?

 

[Atreus21]

Yes. It was the demonitizing that sent the alt-right into a tizzy last year, remember?

Yes, because they targeted lots of conventional conservative channels, like PragerU.

 

[zinfamous]

I think we need to understand how sponsorship/branding works to really understand what's going on here. Not forum blasting you here btw. I work in advertising, so I do this for a living.

In this hypothetical scenario, it's not that Ford "supports" the KKK directly by having an ad run before their video. It's because human emotion and long term memory are handled by the same part of the brain, and as a result, they trigger each other. Anyone watching a negative, hate-filled video of any kind is going to associate negativity and hate with the Ford brand name. And once branded, when they feel negative or hate filled, they'll think of Ford. And when they think Ford, they suddenly feel negative and full of hate. It works the other way, too. Your local gym hosts a "Run for Cancer" charity event in the neighborhood. It's a good thing, people come out and support it. Tons of businesses help sponsor this event. People will go to this event, feel good for participating, and see the sponsor's logos. Feel good, see logo; see logo, feel good. See logo, feel good. You get the picture, and that's exactly what sponsors are striving for.

As a result, big brand names are leaving YouTube left and right for this very reason. They simply can't control who their logo shows up next to, and it hurts their overall image.

Now let's go back to the etymology of the term, "branded," and focus on how it is applied in the advertising industry.

..."So, why you advertisers so damn violent?" 😀

Consider this: a successful branding campaign figuratively means: "We own you. You are our meat, peasant!" D:

 

[Ventanni]

Now let's go back to the etymology of the term, "branded," and focus on how it is applied in the advertising industry.

..."So, why you advertisers so damn violent?" 😀

Consider this: a successful branding campaign figuratively means: "We own you. You are our meat, peasant!" D:

Haha yeah, it does. I've thought of that a lot too. But most of the time, it's not something that's evil or diabolical. It's just an effective form of marketing.

And that quote you made is exactly what the companies don't want people thinking of when they see their logo.

 

[Amused]

Yes, because they targeted lots of conventional conservative channels, like PragerU.

PragerU

Yes, because they targeted lots of conventional conservative channels, like PragerU.

Well, when you use titles like "Born to hate Jews" you should expect to be taken down.

WTF was Prager thinking? Or were they just trolling so they could sue... and lose in dismissal like they did?

http://thehill.com/policy/technolog...ing-google-censorship-of-conservative-youtube

Yet another conservative or who's belief in the right to private property ends when it comes to what they want others to do.

Funny how a judge had to school a conservative org on raw, basic tenet of conservatism, the right to private property:

In her decision, Koh dismissed the PragerU’s free speech claims, arguing that Google is not subject to the First Amendment because it’s a private company and not a public institution.

“Defendants are private entities who created their own video-sharing social media website and make decisions about whether and how to regulate content that has been uploaded on that website,” Koh wrote.​

 

[realibrad]

If the channel is monetized, advertising review is used to pay that channel.

But hey, like I said, it's only the advertising experts and companies who don't like it. But they don't know anything because you guys said they don't, right?

Do you know what it now takes for a channel to be monetized? I doubt it. If you did, then you would likely know that its now almost impossible for a small channel to be monetized. That means an ISIS channel would not make money until it was no longer small. Which means it would likely have been flagged.

 

[hal2kilo]

You really should stick to obsessing over spending all your money to buy cheap computer hardware. You consistently show you're waaaaaaaaaaaaaay out of your element when it comes to topics in this subforum.

You noticed his bottom feeding also.