I'll agree with you there. Hopefully, they will at least pull air in from the back/or exhaust it out the back... I mean a two slot cooler is not a killer for most people, even in SLI, you just lose a lot of space, but what other slots do you use? Sound card? That is the only must-have I can think of.
I look upon my X800XL and think about taking the cooler off and putting my VF700 (the copper zalman VGA cooler, have no clue if that is the right number/name) on their, but 3 year warranty at stake.... I am actually not to worried about it breaking at some point down the road, but the replacement going well. I broke 3 cards discovering the art of VGA relacements, luckily I bought them to experiment so grand total they cost me $70. On the other hand, I bought a nice Ti4400 and it broke my heart to see the artifacts... before I messed with it ran fine @ 325/650
Anyway, I just wish more companies would put nice heatsinks on to begin with. I too like EVGA, and will buy another card from them when the time is right to go back to nvidia.