sorry if this is a repost (searched for "lifetime,warranty,evga" but got nothing..
http://evga.com/about/pressrelease/20050801-2.asp
What began in the month of July as an invitation to voice comments and feedback on the company's community message board has become a clear path to the next level of customer satisfaction for EVGA. Our users spoke, and EVGA listened. Enriching its already ample stable of services available to its customers, EVGA responded with the Lifetime Warranty. The new warranty program applies to all retail EVGA graphics cards and affords the original purchaser lifetime coverage for as long as they own their card. The new program will retroactively begin June 22nd, 2005, extending lifetime coverage to the newly released retail GeForce 7800-based graphics cards.
http://evga.com/about/pressrelease/20050801-2.asp