Well to be fair it was not relevant in Dec at the gtx 580 launch either, but thats history. They are both 40nm parts with 1gb dual gpu's, they will be compared.
this card will be compaired with:
5970
6970
6990
580
and will probably take sales away from the 580 and 6970 (does the 5970 still sell? thought it was dead by now).
I hope Evga dont use it as a cashcow, and price it to high, I really think for it 2win, it needs to be around 360$ or so.