Yes, but in this case all too often the price increase becomes permanent as they condition us for permanently higher prices for the same product.
I'd like to see a company like this eat some profit to maintain prices until the temporary production costs go back down again. That's the real problem is that they use these temporary shortages/production cost increases as a permanent means to increase profit margins. All the while, they're not often passing off an increase in profit to their employees or even innovating with that money. Nope, they're giving investors more of it instead of turning it back into their business operations.
No business would arbitrarily raise prices unless they had to do so for a very good reason. When a single business raises its prices but others in its industry do not then that just creates an incentive for their competition to figuratively eat their lunch when competing on the factor of price.
With both Chipotle and Netflix you have enough competitors in play that raising prices for no other reason other then to try to nickel and dime their customers would leave them both open to their rivals gaining an edge on the price of their goods and services after a while. So there is way more to the picture behind the separate and distinct reasons why both companies raised their prices for their products. Of which you have a crap ton of alternatives to choose from if you do not like what they are selling.
For example with Netflix who just finished handing over Comcast billions of dollars just so that they would not throttle down their service. Then you have competitors like Google, Youtube, Amazon, Hulu, etc all looking to and willing to take a piece out of Netflix's profit pie. Therefore assuming that this move was done just because they are "greedy" is ignoring the reality of their business situation and the details involved that caused them to raise prices when they would rather keep their cost low/stable and not leave themselves vulnerable to attack on the pricing front.