It's kinda hard to get devs on board without hardware out there...and it's hard to get OEMs to use your hardware if software's going to be a problem.
There's at least enough workable hardware that you can test your app on x86 if you want to. We have a Venue 8 for example. On the other hand, we're getting reports that performance of our app on Galaxy Tab 3 10.1 is dramatically slower than on Venue 8, which is disturbing and we have no idea why. Sadly that's kind of the nature of Android, it's a nightmare trying to get things working like you think they should work across a wide variety of devices :/
Or by hardware out there did you mean the userbase? Then yeah, that's a problem and catch 22.
This is where Intel should whip out the old checkbook and start paying developers to port. Otherwise, Intel should just build a custom ARM core and call it a day if they're not willing to do what is necessary to establish X86.
Well yeah, you have to wonder where that $100 million actually has been going. Maybe they have been paying people. I have a good feeling they did pay AnTuTu (and tailored ICC to give better results for it). Which - depressingly - seems to have been a lot more effective than paying off app developers because until now almost no one cared to look. And yet benchmark results get plastered everywhere.
I think people by and large still won't care about this. But OEMs probably do, and that could have been a big contributor in making them mostly reluctant to use Intel's SoCs so far.