There is nothing about the game that is even remotely fun. IMHO.
1) Solo content is mainly on the world map (divided into zones.) Each area is the same. Just grinding quests. Fetch this item, kill 10 mobs, return to me, I'm 10 feet away. Any solo dungeons are the size of the view radius (or smaller) so nothing complex. Just simple 4 hallway dungeons with a few rooms. You can do all dungeons on in the zone map in an hour if you knew where they are and fought through the whole thing. There is no challenge. There is no exploring aspect of the game.
2) Group content is instant dungeons which are the same as the solo dungeons. A few rooms and a few hallways. With a boss with a special attach you need to worry about. But you can run a dungeon with people who have done it before and finish it within 5 minutes. There is no challenge. No exploration.
3) PVP content is an overland capture the flag type zerging gameplay. Everybody gets scaled to the same level/power. And its basically whoever sees someone first and gets within range of their "stun" attack and who brings enough bodies to the fight wins. There is no challenge, only frustration.
4) Tradeskills you just have to do the above and bag up the tradeskill components and click the combine button. Just requires farming the solo areas of the map and pick mushrooms
5) The player skill tree is sub par at best. You level, you put a point into something to make it stronger, each character class has 4-5 main abilities they get, then some shared abilities that are based on faction/race, etc. A new ability may appear after you place 5 points into something. My cleric has "heal", "heal area", "heal over time", "cast a damage spell with a snare effect", and "special heal that heals everybody in area and myself a lot and over time every 20 minutes."
6) Combat is range attack/spell over and over until its within melee range, hit it once with your staff and its dead. Rinse and repeat.
The problem is there is nothing hard/challenging/unique or anything about it that will draw a player into it. It's even more dumbed down and generic compared to WoW. They might as well call it "MMO with friends" or "elderscrolls ville" and place it on facebook.
I'm not trying to be too negative but I've started it a few times for a few days each and scratch my head wondering how or why they made this game and who it was made for. BTW, even though it sort of looks and plays like an ES single player game. It has none of the spirit or atmosphere of them. I thought I could live with an MMO version of a single player ES game but what you get feels nothing like an ES game even if it looks like one. Mainly because they added classes, removed any challenge, made all the maps really small (overland and dungeons). Removed any AI. Added more quick paced grinding and quest hubs.