mindcycle
Golden Member
As Crystal Dynamics' Tomb Raider Underworld heads out to store shelves this week, publisher Eidos has tasked UK PR firm Barrington Harvey with managing the review scores, resulting in journalists being asked to hold off on negative reviews.
The story emerged after games journalist Guy Cocker reported, via Twitter, that Eidos informed him "if you're planning on reviewing Tomb Raider Underworld at less than an 8.0, we need you to hold your review till Monday."
Barrington Harvey confirmed the policy with videogaming247, explaining:
"We're trying to manage the review scores at the request of Eidos. We're trying to get the Metacritic rating to be high, and the brand manager in the US that's handling all of Tomb Raider has asked that we just manage the scores before the game is out, really, just to ensure that we don't put people off buying the game, basically."
It's the second review-related controversy for Eidos in the past year, following rumors that it pressured GameSpot into firing journalist Jeff Gerstmann for a negative review of Kane & Lynch: Dead Men, which was edited following his departure.
Here's a link to the full article. http://www.shacknews.com/onearticle.x/56037