Actually Dulanic, basically AMD rested on the success of the Athlon quite a bit.. well what the public saw was AMD resting. they're hard at work for the next CPU (sledgehammer), but it seems this lead to allowing intel to pump up their image somewhat.
of course, this year to us hardcore users has been nothing but AMD this, AMD that. the 'average' person sees this: AMD is the alternative, they're not great but ok, however intel released a P4, which is automatically better.
so you decide? would stock market people actually care about that? no, like modus said, they are idiots for the most part.
that, and AMD should have, (IMHO) rather then played things conservitavely (basically stay barely ahead of the competition), have released the updated CPU not only with better power and heat consumption/creation figures, but with better performance figures.
some ways that they could have done this:
-forget about releasing an updated version of the Athlon end of next year (thoroughbred), and release it right away.
-200mhz (actual throughput about 400mhz) FSB
-support for DDR SDRAM running from 100-200mhz would have been a much better defence to the P4 onslaught.
think about it, because of the FSB and RAM issue, Intel can now boast that their CPU is the best for games, using the basic gamers benchmark to prove it.
even IF AMD didn't release the updated CPU, the faster fsb/memory would still rock Intel's world.
because of AMD's conservitave moves, the public eye still sees them as just another CPU company, but they'd rather depend on good ole Intel, becuase they know that Intel is the main company (hell they might not even know who/what AMD is).
without a doubt, this year has been full of turmoil. in SOME benchmarks, AMD processors won. in others, they lost. not becuase of a inferior chip, but a bad performing chipset, and seemingly no work on optimization for AMD CPU's in games.
AMD's 750 was the best chipset for the Athlon (IMHO AGAIN) until the 760 was reviewed. though the 760 has yet to be released to the public..
however, the 760 is too late to wow the crowd. if it boasted the above specs (200mhz FSB, support for extremely fast DDR SDRAM), it would have swamped Intel severely, becuase the advantages they DID have, (FSB/MEM speed) would have been limited, and this time, Intel's solution would look bad, becuase when you even the bases, the differences in CPU's appears (superior FPU etc).
of course, AMD's been milking the market as much as possible, but they've yet to make a name for themselves in the public eye. this last year was their chance to do so, and they may have won over SOME, but not enough.
companies sole purposes are to dominate their market. to do that, you must prove that in ALL COUNTS, you are superior. and in order to get it through to the blind/religious, you have to do it with amazing numbers, not by winning most/some barely.
sure the P4 lost alot of benches compared to the Athlon, but it also won some, and looking forward, it's going to win alot more vs the Athlon, simply becuase of it's scaleability.
better luck next time AMD.
btw, for those who do not know, I personally favour AMD over intel. my main computer is a K6-2 400@420, if you are wondering.
many of the people on this board know me for rooting for the underdog, so don't try to make it look like I'm biased against them.