Courtesy of OCWorkbench:
Digitimes.com reports that with the exception of Elitegroup Computer Systems (ECS), the other three Taiwanese top-tier motherboard manufacturers, Asustek Computer, Gigabyte Technology and Micro-Star International (MSI), will all fail to achieve their 2001 shipment targets.
Asustek thus will concede its position as the leading board maker to ECS. Given the economic slowdown, ECS?s low-price marketing strategy apparently struck the right chord with most customers.
In addition to motherboards, Asustek also missed its notebook shipment target for a second year. Seeing this, the market is now more conservative about the company?s target of shipping 1.5 million to 1.6 million notebooks in 2002.
This year, Asustek also lost its crown as the graphics card giant to MSI. Boosted by a major order from Dell Computer, MSI has shipped over four million graphics cards in 2001, greatly exceeding its originally forecast 2.6 million units.
In 2001, ECS, MSI and Gigabyte will each ship more than 10 million motherboards for the first time.
Digitimes.com reports that with the exception of Elitegroup Computer Systems (ECS), the other three Taiwanese top-tier motherboard manufacturers, Asustek Computer, Gigabyte Technology and Micro-Star International (MSI), will all fail to achieve their 2001 shipment targets.
Asustek thus will concede its position as the leading board maker to ECS. Given the economic slowdown, ECS?s low-price marketing strategy apparently struck the right chord with most customers.
In addition to motherboards, Asustek also missed its notebook shipment target for a second year. Seeing this, the market is now more conservative about the company?s target of shipping 1.5 million to 1.6 million notebooks in 2002.
This year, Asustek also lost its crown as the graphics card giant to MSI. Boosted by a major order from Dell Computer, MSI has shipped over four million graphics cards in 2001, greatly exceeding its originally forecast 2.6 million units.
In 2001, ECS, MSI and Gigabyte will each ship more than 10 million motherboards for the first time.