Sensationalist, misleading thread title.
"Research conducted by EA suggested that the first two
Dead Space games were too scary, and so the team decided to add co-op to
Dead Space 3 so players could share the fear.
EA Games marketing boss Laura Miele told
MCV that the single-player aspect of the game was what scared players the most. However, she insisted that the publisher won’t be dropping the scare tactics used in the first two games any time soon.
“We were hearing feedback that they love the thriller game, but it was pretty scary, and the obvious next step was that they wanted to play with someone. So we introduced co-op into the game,” she said. “The horror of
Dead Space is still all there. It’s still true to its roots and no less scary, but people felt far more comfortable playing it with someone else than they did doing it on their own.”"
The research
indicated that the single-player mode was too scary for a large amount of people. The conclusion EA made was NOT "it's too scary, let's tone it down". It was "let's leave it as scary as it was, but let's introduce a co-op option to make it more bearable for those who don't like it to be quite that scary." Which is fine. It's one of the better reasons I've heard for a game to shoehorn in multiplayer or co-op.