dumb tomshardware can't do math

[s0ssos]

ipod nano costs $90

According to market research firm iSuppli, the bill of materials for the 2 GByte version of the iPod nano is $90.18. 77 percent of the total bill are consumed by integrated circuits such as PortalPlayer's 5021C System on Chip (SoC) for audio processing, SigmaTel STMP3550 chip for MP3 audio processing and Cypress Semiconductor's CY8C21434 for the circuitry behind the iPod nano' s trademark Click Wheel interface.
The lion's share of the cost to build the device is taken by the Flash memory chip provided by Samsung. Despite the company slashed pricing for the chip by as much as 50 percent for Apple, iSuppli believes the 2 GByte chip, integrated in a 1 Gbit by 8 configuration, runs for around $54. "By switching from hard drives to flash memory for a key iPod model, Apple has radically altered the dynamics of both the memory market and the MP3 player market," said Chris Crotty, senior analyst for consumer electronics at iSuppli.

if 77% of the bill is taken up by integrated circuits, how can the lion's share be taken up by the flash memory? even if apple got the chip for $27, which is half of normal $54 price, that still means less than 77% of the bill is consumed by IC's.
dumb tom

 

[NiKeFiDO]

integrated circuits = part of the flash memory?

i sense much self-pwnage in this post (but it mostly likely wont be me to point it out, im just guessing here)

 

[SVT Cobra]

Originally posted by: s0ssos
ipod nano costs $90

According to market research firm iSuppli, the bill of materials for the 2 GByte version of the iPod nano is $90.18. 77 percent of the total bill are consumed by integrated circuits such as PortalPlayer's 5021C System on Chip (SoC) for audio processing, SigmaTel STMP3550 chip for MP3 audio processing and Cypress Semiconductor's CY8C21434 for the circuitry behind the iPod nano' s trademark Click Wheel interface.
The lion's share of the cost to build the device is taken by the Flash memory chip provided by Samsung. Despite the company slashed pricing for the chip by as much as 50 percent for Apple, iSuppli believes the 2 GByte chip, integrated in a 1 Gbit by 8 configuration, runs for around $54. "By switching from hard drives to flash memory for a key iPod model, Apple has radically altered the dynamics of both the memory market and the MP3 player market," said Chris Crotty, senior analyst for consumer electronics at iSuppli.

if 77% of the bill is taken up by integrated circuits, how can the lion's share be taken up by the flash memory? even if apple got the chip for $27, which is half of normal $54 price, that still means less than 77% of the bill is consumed by IC's.
dumb tom

quoted so you cannot edit

 

[acemcmac]

I may be a noob b/c I'm not a CE or EE, instead a lowly CS... but isn't a flash chip a very very glorified IC? much like a processor?

 

[Howard]

Flash memory = integrated circuits

 

[acemcmac]

:laugh: I was right

 

[SVT Cobra]

so is this self pwnage or what?

 

[Viper GTS]

The sad thing is (even if these numbers are 100% accurate) people will take that number & say Apple is getting over 100% profit.

:roll:

Viper GTS

 

[Ipno]

OP with Egg On Face:

$54 = Flash Memory
$15 = other IC parts = total 77% of the device.

Other 23% = case, headphones, battery, crap, etc.

 

[Howard]

Originally posted by: Viper GTS
The sad thing is (even if these numbers are 100% accurate) people will take that number & say Apple is getting over 100% profit.

:roll:

Viper GTS

ZOMG APPLE IS GETING OVER 100% PURE PROFAT!!!

 

[SVT Cobra]

Originally posted by: Howard

Originally posted by: Viper GTS
The sad thing is (even if these numbers are 100% accurate) people will take that number & say Apple is getting over 100% profit.

:roll:

Viper GTS

ZOMG APPLE IS GETING OVER 100% PURE PROFAT!!!

ZOMG APPLE IS TEH SUX0RZ I AM RETURNING MY IPOD NANO THAT MADE ME TEH C00L BEC3US3 IT N0W H4S SRATCHES!

 

[91TTZ]

Originally posted by: s0ssos

if 77% of the bill is taken up by integrated circuits, how can the lion's share be taken up by the flash memory? even if apple got the chip for $27, which is half of normal $54 price, that still means less than 77% of the bill is consumed by IC's.
dumb tom

Because flash memory is an integrated circuit.

 

[spidey07]

Originally posted by: Son of a N00b

Originally posted by: s0ssos
ipod nano costs $90

According to market research firm iSuppli, the bill of materials for the 2 GByte version of the iPod nano is $90.18. 77 percent of the total bill are consumed by integrated circuits such as PortalPlayer's 5021C System on Chip (SoC) for audio processing, SigmaTel STMP3550 chip for MP3 audio processing and Cypress Semiconductor's CY8C21434 for the circuitry behind the iPod nano' s trademark Click Wheel interface.
The lion's share of the cost to build the device is taken by the Flash memory chip provided by Samsung. Despite the company slashed pricing for the chip by as much as 50 percent for Apple, iSuppli believes the 2 GByte chip, integrated in a 1 Gbit by 8 configuration, runs for around $54. "By switching from hard drives to flash memory for a key iPod model, Apple has radically altered the dynamics of both the memory market and the MP3 player market," said Chris Crotty, senior analyst for consumer electronics at iSuppli.

if 77% of the bill is taken up by integrated circuits, how can the lion's share be taken up by the flash memory? even if apple got the chip for $27, which is half of normal $54 price, that still means less than 77% of the bill is consumed by IC's.
dumb tom

quoted so you cannot edit

Nice!

Beat me to it however. I've bolded the important part.

 

[0roo0roo]

the interesting numbers are for inkjets. they definelty don't make money off the printers.

 

[NiKeFiDO]

Originally posted by: NiKeFiDO
integrated circuits = part of the flash memory?

i sense much self-pwnage in this post (but it mostly likely wont be me to point it out, im just guessing here)

I art t3h winnar!!!!