Originally posted by: GaryJohnson
They might want to add a 'pirate' character class 'cause there's gonna be alot of pirates playing the game.
The reason why stories like this are interesting is that in this case Bioware is saying they believed the negatives of implementing severe DRM would have outweighed the benefits. This is surprising mainly because Dragon Age is a very anticipated title where you would expect to see the benefits of severe DRM become rather large compared to smaller titles.
Consider a very small independent publisher who produces a little-hyped title that gets decent reviews, sells 50k titles, and sees 500k pirated copies downloaded off torrent sites. The actual number of lost sales may be very low because the large 500k pirated number is due to the availability of this game for free in the first place and very few of the pirates would have paid $35 for a legitimate copy of this low-budget no-name game. In fact, the
net benefit may even be positive because the existence of those 500k pirated copies widens the publicity of the product and leads to additional sales. The net benefit of severe DRM is most likely negative for this small company as any resulting drawbacks from piracy are offset by lowered customer satisfaction with their product.
Now take a big game with lots of hype behind it. If people are going to be acquiring a "must-own" game like StarCraft 2 regardless of whether they can pirate or not, then the number of actual lost sales could be extremely high due to piracy as the majority of the people who pirated it may have been willing to pay the $50 for it otherwise. The benefit of severe DRM is very high as a result, and even if the cost in irritated customers is large it may still be beneficial for the company to proceed with SecuRom or StarForce or some other much-disliked DRM scheme.
Dragon Age is the next very hyped RPG from the developers who created Baldur's Gate, Mass Effect and KOTOR. The fact that they would decide against severe DRM is very significant because if it makes sense for anybody, it should make sense for them. There is clearly a lot of disagreement amongst developers as to the net benefit of DRM and this serves to underscore that the situation is less black and white than several posters on these boards try to depict it as.