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Double dip advertising...Geico & Helzberg Diamonds

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Geico just ran an ad on TV where some guy proposes to a girl who opens a jewelry box that has a Helzberg Diamonds logo on it. Then it cuts to the lizard and old guy and they say "Oh, Helzberg, he must have saved money on his car insurance".

So all they needed was a couple cans of Coke and a few DQ blizzards on the tables and they could have had a Berkshire Hathaway grandslam of highest advertising density in a 20 second commercial.

It's one of the first ads I can remember that did such a marketing technique.




Really guys, two year old thread?


esquared
Anandtech Forum Director
 
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I was just searching google for a link to the commercial when I saw a link that took me here.

Now I feel scared.

Hold me?
 
I hate stupid combined ads. Especially ones that involve soon-to-be-released movies and albums combined with some normal product.
 
Once the transition to the new format has taken place, we can begin the initiation of the sundown of the old medium.
 
Saw it last night, like I didn't hate the geico commercials enough before this one. They just keep getting more and more obnoxious. Still not as bad as their mailed advertisements. Did one online quote from them years ago and got something in the mail from them for a couple years afterwards. Yeesh.
 
Similar product placement in a Geico radio ad: Jack (from the nursery rhyme "Jack Be Nimble") burns his house down. He replaces his wardrobe at Banana Republic. I didn't quite believe that Berkshire Hathaway would give away advertising, so I checked on the owner of Banana Republic. Owner of Banana Republic is The Gap. Owner of The Gap is Berkshire Hathaway.
 
OCGuy said:
Exactly. Somebody had to think outside the box, and give it 110% to come up with that one. They are really pushing the envelope and bringing their "A" game. At the end of the day, it really brings a lot of value to the table.
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Ooooo. Well done.
 
THe first few times I saw this, it was confusing.

Brand/message confusion for the majority of Americans with short attention spans and little care for whats on the telly is bad for business Berkshire!

Thats why you dont see this but once in a blue moon.

Geico is just so burned out on exposure anyway, so now they are promoting brand confusion. Way to go! :|
 
I find that commercial ironic. go through the trouble of switching insurance and researching rates to save money to throw away on rocks. Helzberg is definitely not about saving money, while that's geico's pitch. stupid.
 
ultratiger10x said:
Good marketing technique if you ask me. Its a Win-Win situation.
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It's a win-win! It's a win-win! It's a win-win! It's a win-win! It's a win-win! It's a win-win! It's a win-win! It's a win-win! It's a win-win! It's a win-win! It's a win-win! It's a win-win! It's a win-win!
 
I want to see the Helzberg Diamond commercial (shot at the same time) with the guy proposing to his girlfriend when the lizard in the background starts singing.
 
Soon after Helzberg's founding, Morris Helzberg became ill and the company was taken over by his son, Barnett Helzberg Sr., at the age of 14.[3] In 1963, Barnett Sr. became Chairman of the Board and his son, Barnett Helzberg Jr., took over company operations.[4] Barnett replaced his father in the Chairman position in 1988. Barnett Jr. sold the company to Berkshire Hathaway, owned by Warren Buffett, in 1995, and authored the book What I Learned Before I Sold to Warren Buffett.[5]
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This is actually a really good idea. Make one commercial for two different companies that are owned by the same holding company.
 
"Every kiss begins with KAAAAYY!"

If there's a more annoying commercial than that, I haven't seen it. Every time I hear it I want to pour molten lead in my ears.
 
dainthomas said:
"Every kiss begins with KAAAAYY!"

If there's a more annoying commercial than that, I haven't seen it. Every time I hear it I want to pour molten lead in my ears.
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Those commercials a factor in my not getting cable. Goddamn do I hate diamond commercials. Kay and debeers D:
 
dainthomas said:
"Every kiss begins with KAAAAYY!"

If there's a more annoying commercial than that, I haven't seen it. Every time I hear it I want to pour molten lead in my ears.
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the ugly brown, ert, chocolate diamond commercials are pretty annoying
 
dainthomas said:
"Every kiss begins with KAAAAYY!"

If there's a more annoying commercial than that, I haven't seen it. Every time I hear it I want to pour molten lead in my ears.
Click to expand...

I fucking hate those commercials. actually I hate All jewlery commercials. "tell her you love her with a diamond" WTF bitch if it takes a diamond for her to know i love her i don't thinkt hat's the kind of women i want to begin with.
 
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