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Dont Jerk and Drive

OutHouse

OutHouse

Lifer
.....:sneaky: :sneaky: :sneaky: :sneaky: 😱 😱 😱 😱 😱 😎



http://kdvr.com/2014/12/13/south-dakota-rethinks-dont-jerk-and-drive-campaign/


PIERRE, S.D. — South Dakota is canceling its successful “Don’t Jerk and Drive” ad campaign after complaints that the double entendre is inappropriate.

That public safety campaign, intended to warn winter drivers against jerking the steering wheel on slick roads, has achieved its goal of engaging thousands of people, the Argus Leader reported. More than 16,000 people saw the #DontJerkAndDrive campaign on Twitter in its first week, and page views at the related Facebook page have jumped to almost 30,000 since the campaign launched, outperforming previous public safety campaigns 25 to 1.

However, the Department of Public Safety is killing the campaign after complaints about the possible sexual connotation of the term “jerk.”

“I decided to pull the ad,” DPS secretary Trevor Jones told the newspaper. “This is an important safety message and I don’t want this innuendo to distract from our goal to save lives on the road.”

Earlier, DPS officials behind the campaign had said the double meaning was done on purpose as part of an effort to reach young males
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People suck. One person gets offended and they must ruin it for everyone else.
 
I was in my normal bar about two months ago and a fellow I know asked "Who here has rubbed one out while driving?" ... Everyone raised their hand, even a few of the chicks.
 
I don't think I could even drive properly without one hand on my junk. :hmm:

Certainly don't intend to find out.
 
PIERRE, S.D. — South Dakota is canceling its successful “Don’t Jerk and Drive” ad campaign after complaints that the double entendre is inappropriate.
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How the hell do they figure that it was not just successful, but "highly" successful? Seems like a pretty stupid better-driving message ... "Don't jerk the wheel." No shit??? How about "Don't slam on the brakes." or "Don't drive on the wrong side of the road."?
 
He should have left it,.. it has drawn attention - which is what he wanted.

So what if someone points out an innuendo? The video is pretty clear on what they are trying to say.
 
Brilliant marketing yet again. They don't get to play the ad, but they now they DO and now everyone knows about it and is talking about it.

Counter-counter advertising.
 
andylawcc said:
at least they pulled out
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It's a shame their PR department was so quick to whip it out in the first place.




Earlier, DPS officials behind the campaign had said the double meaning was done on purpose as part of an effort to reach young males.
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"Government officials try to reach young males."



Earlier, DPS officials behind the campaign had said the double meaning was done on purpose as part of an effort to reach young males — the demographic most likely to crash in icy conditions. Other parts of the campaign included the phrases “Jerking isn’t a joke,” “Think before you jerk,” and “Keep calm and don’t jerk the wheel.”
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Think.......yeah, think about that.....before you jerk.
 
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