This isn't Project $10 though. You can't just buy a "new key", because it's not just multiplayer and DLC that's tied to the key. It's the whole game that's tied to the key. The used game is completely worthless and should not be sold.
This. Is took quite a bit of prodding but they relented and gave me a page to buy a key.
Problem is, I have to send them a letter with $10 and they'll send me the key. Hello 2-3 week turn around.
Anyhoo, this whole situation is just a little bit much. I get the piracy thing, I really do. But when I purchased a legit used copy, I would expect to be able to play it. In my case, the PC version of BF3 will not allow an install without activation. I prodded their EA support as to why PC users are treated differently than PS3 and Xbox users, but got little to no reply.
Amazon at least made things right. As I now have to spend an extra $10, or lose about $8 on shipping charges ($4 non-refundable from buyer, $4 to ship it back), Amazon went ahead and gave me a $10 promo to use on my next purchase. That'll at least eat the difference.
Anyhoo, my issue with Amazon is the fact they facilitate the purchase of a useless product. Some people may need install media replacements, but the media itself is not worth half the product price. As you can see, in my case, the install media is worthless. Guess I'll ship it back and likely use the promo on something else. Maybe I'll give in and buy the game. I dunno.