- Aug 15, 2008
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http://www.theverge.com/2012/3/8/2853128/in-a-triumph-of-marketing-at-t-upgrades-apples-iphone-to-4g
As he was introducing the iPhone 4S last October, Phil Schiller took care to note that while the device had dramatically improved cellular data speeds, Apple wasn't yet calling it a "4G" device. "This is what the majority of our competitors claim when they talk about 4G performance," he said, comparing the iPhone's data speeds to a number of AT&T smartphones listed as "4G" despite their lack of next-generation LTE radios. "We're not going to get into a debate in the industry about what's 4G and what isn't we'll leave that for others to talk about."
Jake Goeckeritz@JakeGoecks13
How bout the new update to the iPhone for AT&T makes it 4g now #movinup
7 Mar 12 ReplyRetweetFavorite
That debate has been conclusively decided. On Tuesday, Apple issued the iOS 5.1 software update, and with it came a small but hugely symbolic change: the AT&T iPhone 4S data indicator now reads "4G." Owners of the iPhone will notice no difference in performance or data transfer speeds; the device will not magically connect to AT&T's shiny new 4G LTE network. It will simply receive a deceptive labeling change that allows AT&T to market the iPhone as a 4G device against competitive phones from Verizon including, perhaps most importantly, Verizon's own 3G iPhone 4S. It is a triumph of marketing for AT&T, and a rare acquiescence to a poor and confusing user experience for Apple.
:awe:Rob Pedersen@RobMPed
It is a glorious thing to update your iPhone and see the 3G change to 4G! Didn't even have tobuy a new "4G LTE Phone" #winning #apple