Wirednuts: The prices actually aren't that bad, IMO -- when DVDs first came out, I remember routinely paying ~$20/movie, and that was with dollars that inflation-adjusted would be worth more like ~$30 today!
What bothers me more is the constant effort on the part of the MPAA (and similar) to not allow you to transfer video that you've legally purchase to, e.g., your phone, a home video server for streaming throughout your house, etc.
I am a bit surprised that Blu-Ray players haven't hit the $50 mark yet, but I expect they will by the holiday 2012 season.