I think there is an opportunity to get a vastly underserved market if they were able to get a die shrunk clock hopped GDDR6 GPU @ 1080 performance for $229 or so. Nvidia seems to have utterly stalled the price/performance metric with the 2000 series, leaving 10xx still completely viable, because 30% more performance than 1080ti = 30% more $$$ or thereabouts.
The gap between 1050ti and 1060 is already quite big, and 1070+ are just too expensive for your average casual gamer.
I think 480/580 was poised to really take some of that market, only to nearly immediately have prices go through the roof thanks to Crypto. $249 580 8GB was a hell of a deal for 1080p high framerate gaming and even acceptable 1440p 60fps gaming with reasonable settings. But it simply never got the chance to really get traction with gamers because it just became a $600+ part almost overnight. No gamer was going to buy a 580 for that price. 1060 was slower for ETH, so it's $3xx price made it the default mid budget gaming card along with 1050ti, and even those suffered some scalping due to miners needing every card they could wrangle, hundreds or thousands at a time.
It makes me wonder, with GPU mining seeming to be on another downward spiral and ETH ASICs on the way, when will miners begin unloading those millions of GPUs built up over the past 18 months? It seems like it should lead to a pretty solid second hand price crash in the foreseeable future. I mean once the mining returns are far less than operating expenses, it makes no sense to hoard them. Holding onto them only makes them less desirable long term, as HDMI 2.x and 7nm loom, with the potential for $249 1080ti performance with an eventual 2160 or RX680 in GDDR6 form.
I mean there must be a completely astonishing number of RX4xx/5xx/10xx GPUs in mining operations out there. I remember seeing one in Scandinavia where these massive hangers were packed with hundreds of thousands of GPUs, and it was only a single operation amongst thousands worldwide, to say nothing of hundreds of thousands of hobbyists running a half dozen or a dozen cards in a closet or garage. For many months basically the entire supply of GPUs in the $200+ range were almost exclusively purchased for mining, constant out of stock and doubled in price or more.