Developers get the message.
Also, expose any of those tactics to the public, knowledge is power.
Reading some of the comments from members at other PC enthusiast forums just highlights how brainwashed by brand marketing some modern PC gamers have become. When I joined the forums to learn and the veteran AT members provided their insight, I tried to always get two or three sides to the story. It's shocking how someone can be so blindly devoted to a corporation and today's PC gamers seem to be far less critcial and lack the ability to think on their own compared to when I started building PCs. I seriously don't recall such blind devotion to PC hardware brands 10, 15 years ago. I mean we literally made fun of places like AMDZone when they wouldn't admit that Core 2 Duo/Quad was an epic CPU generation and still defended Phenoms. Today, places like NeoGAF are an open circle-**** for devoted fans. Disgusting.
Back then, if AMD released a better CPU for gaming (Atlhon XP+, Athlon 64), boom PC gamers would buy them, overclock them, share their experience and love for hardware. And then if Intel beat AMD, we would migrate to Core 2 D/Quads, with no hard feelings to AMD but at the same time no devotion to Intel - just desire for great hardware. Same thing with GPUs. Today, it oftentimes feels like there is too much blind devotion towards the most popular brands - Intel and NV.
It almost makes me think if in the future AMD were to release faster GPUs and CPUs, some insane excuses or metrics would be pulled out of thin air to justify buying Intel CPUs and NV GPUs. The unfortunate part is the new gen of PC gamers entering the industry aged 13-18 might be uninformed and when they join many online forums, they also 'learn' from the veteran PC builders of today. If many of these "veteran" PC builders are brand loyal and lack objectivity, it could create a generation of new PC gamers that are taking on these qualities of the very same PC gamer "role models" they look up to on forums. That's another reason we need more competition and more information awareness so that companies that gain too much power in the marketplace can't use marketing to insult our intelligence. We also need to be aware of marketing so that no one is defending PC equivalents of "Apple", "Beats" or "Bose" just because those brands are popular in the mainstream media and "can't do any wrong."
Just read some of the responses in this thread. It's pathetic some of these people call themselves PC enthusiasts. 10-15 years ago they would be laughed out of the room (or on our forum) and no one would take their bias seriously:
http://hardforum.com/showthread.php?t=1861353
I seriously do remember AT as the place where most people didn't really care about brands, but cared about hardware and it seems to remain one of the few forums that tries to stick to its roots. Today, many PC gamers are becoming zombies and you see insane brand devotion at places like TechReport, or HardOCP or even TPU towards NV. Try posting something controversial against nV or positive about AMD on some of their sub-forums and it's like you just invaded their personal space. It's pretty mind-blowing.
I have to say I am proud to be a part of our AT forums because here I still feel our forum is fairly objective compared to some of the major tech sites. Even our GPU reviews do remain very good as far as objectivity goes. I feel that Ryan Smith has done an awesome job of retaining his objectivity and that's probably one of the major reasons our forum attracts more objective members. When the editors of other tech sites start showing bias in reviews, they are no longer professional about their work. For that reason, props to AT staff
