Originally posted by: magomago
edit: to make this relevant to you....no I care almost zero about pharma advertisements. Those have made zero impact on me. If anything I get more hesitant about that medicine because it needs a marketing blitz to sell.
This has nothing to do with my work, actually I no longer work for big pharma any longer. I just notice personally I would always like big brand name products, examples would be
Mercedes, BMW, Cadillac, Audi....I know the japanese luxury compare very well with these brands and are typically cheaper (Infinity, Lexus, Acura, and Hyundai with the Genesis), yet regardless I still always find myself drawn to the germans and the american brands no matter how much I "know" the japanese do it better.
Rolex, I know other brands make nicer watches for the same money (IWC, GO, Blancpain) and that a few brands offer the same or slightly better quality for alot less (Omega)...but there is still something about Rolex that appeals to me, the status, the classic looks, who knows...but I can never bring myself to sell mine and get something else, or when I am thinking of getting a gift for my wife they are the first brand that comes to mind.
Montblanc, plenty of better pen companies out there, but like Rolex I always come back despite the higher price.
Brooks Brothers, Joseph Banks is about as good, especially in there higher end lines and alot cheaper...but I just like Brooks, though I will say Brooks shirts last longer.
Sony, ok this is the exception as I tend not to buy Sony stuff, but I do find myself liking a few of their things, and I almost bought a sony GPS system against better judgement, had Tom Tom not had one on super sale I fear I would have caved for the Sony.
Capital Grill, Cheescake Factory, Legal Seafood....all places that are only "ok" at best, yet for some reason I like going there from time to time.
Maui Jim Sunglasses, bought a pair of Ray bans as I couldn't stomach the price of the MJs but still want a pair as while the RBs are fine, the MJs seem nicer.
Someone above mentioned Hyundai, I think that is a fabulous example, especially in the Genesis, a car that I personally think technologically and build wise seems on par with many others that cost thousands more, but honestly if in the market for such a car I would have a hard time choosing that over a low end C class Merc mainly due to the brand image/name brand appeal
I also wonder how many use or look at items as status symbols, for some things I do...though I don't try to put off an image of status with them, rather I am just drawn to them in part because I think their recognition.
Things I don't care about are jeans (know so many that spend hundreds on jeans), food (not really a brand person at the store), OTC Drugs (will buy generics all the time)...
