Do those annoying car insurance gimmicks really work?

[s0me0nesmind1]

how do you figure out claim service?

Being a shitty driver, of course....


(I keed, I keed)

 

[GrumpyMan]

 

[BurnItDwn]

I don't remember the eagle man...but The General!

Guess it was early 90s, and maybe it was regional (chicago area, and surrounding cities)

 

[dmcowen674]

I'm talking those idiotic TV ads.
Are people really motivated to buy car insurance because of a lizard, or an ostrich, or an obnoxious lady dressed in white, or from some cartoon character, or.... any of the many other gimmicks put out there in car insurance land?

I'm pissed that I pay more and more for insurance to fund these idiot commercials.

 

[blackangst1]

Have you taken marketing 101?

90% of consumers will buy something simply because they are aware of such brand. Geico ads have been KILLING it by making effective ads. Also national ads = "wow they must be big and established, I'll try them."

Hell, even I can recite the.. "15 min phone call can save you 15% or more on car insurance."

This.

The one that makes me chuckle is Mutual Liberty's slogan "you only pay for what you need". Um....thats true of ANY insurance lol. Oh...and that emu makes me chuckle also.

 

[jameny5]

Those "ads" are more effective than you think. If they over saturate the airwaves and radio with them means more "Ka ching, Ka ching or money and profits in their coffers. I wouldn't put it past anyone that these ads are very effective marketing ploys.