I'm talking those idiotic TV ads.
Are people really motivated to buy car insurance because of a lizard, or an ostrich, or an obnoxious lady dressed in white, or from some cartoon character, or.... any of the many other gimmicks put out there in car insurance land?
90% of consumers will buy something simply because they are aware of such brand. Geico ads have been KILLING it by making effective ads. Also national ads = "wow they must be big and established, I'll try them."
Hell, even I can recite the.. "15 min phone call can save you 15% or more on car insurance."
Those "ads" are more effective than you think. If they over saturate the airwaves and radio with them means more "Ka ching, Ka ching or money and profits in their coffers. I wouldn't put it past anyone that these ads are very effective marketing ploys.