When a backlight on an LCD goes out, it goes out. You go from having a picture to no picture.
Pixels on a plasma will dim over time, but failing any other mechanical issue, the picture will still be visible.
In this respect plasma's are a lot like CRT's.
Oh, and 16 hours a day, dude get outside. If this is in a storefront, and running the same thing over and over, you may want to consider LCD to avoid burn in as quickly..don't be fooled it will still happen.