You associate conservatives more with racial-gender identity politics? Despite liberals directly trolling for votes from every group with specific incentives targeted at their racial, gender, or sexuality based "needs"?
The GOP is the party of racial-gender identity politics. It was regrouped in modern times on this, too. That is well known. And today when we look at their constituency, we see that it is almost entirely white and largely white men. Meanwhile the Democrats are white, black, asian, hispanic, native american, gay, straight, etc.
So we have one group that is diverse. How do you get such a diverse coalition? Only through a message that is universal. How do you get a group that is monolithic? Only through racial-gender identity politics catered towards one group at the expense of everyone else.
White men have been enjoying an entire political party catering to their specific racial-gender identity wants for so long. But now it looks like it's over. The conservative white male vote is no longer sufficient to win a national election.