Something I've always found incredible about humans is the innate desire to get others to conform. Not for people to conform to those around them, but for people to get others to conform to them so that THEY are more comfortable. My google news feed constantly has at least one sportsball story in it because it knows i'm a 20-60something male, and thus I *must* be into some kind of sportsball, just has to figure out which. I've updated my interests to reflect my lack of interest in sports, sports news sources, every individual sport imaginable, and I still occasionally get a 'soandso beachball team goes 2:1 over some other team' or 'french canadian bobsledder blahblah expected to be back in the seat in three weeks'. It feels like it's actually angry with me because I don't conform.