Discrete GPU is dying? NVIDIA Disagrees

[Unoid]

Source: http://www.xbitlabs.com/news/graphi..._Market_Set_to_Prosper_for_Years_to_Come.html

“The discrete GPU market has been growing for us 12% CAGR over the last four – five years. We see no reason why it is going to stop. The reason for that is because we are making the GPU more useful over time. Four years ago no one spoke of using GPUs for general-purpose computing. Four years ago no one spoke of using GPUs to accelerate digital content creation applications. Four years ago no one spoke about putting GPUs in servers. […] We have expanded the reach of GPUs into non-PC devices,” said Rob Csongor, vice president of investor relations at Nvidia,

It's good to see discrete R&D isn't going anywhere thanks to GPGPU and server needs, which means we'll continue to get nice desktop updates.

I always cringe a little when people (Blackened <cough> ) says it's dying and will be dead soon.

 

[Phynaz]

Notice they didn't mention desktop (gaming) growth? You have to read these staements very carefully and think about what they aren't saying.

Sure GPU is growing, in compute.

 

[bystander36]

Notice they didn't mention desktop (gaming) growth? You have to read these staements very carefully and think about what they aren't saying.

Sure GPU is growing, in compute.

While that may be true, the gaming discrete cards do benefit from the R&D of the professional cards.

 

[Cloudfire777]

Why shouldn`t Nvidia be happy. Their recent architecture Kepler is selling like hotcakes

 

[Unoid]

Notice they didn't mention desktop (gaming) growth? You have to read these staements very carefully and think about what they aren't saying.

Sure GPU is growing, in compute.

In our case, Compute = desktop, GTX 780 series anyone?

 

[Cloudfire777]

Not just gamers are buying GK110 (Titan) btw, but also people who do scientific work or work on 3D modelling etc. Its a multi purpose chip, so I`m guessing that chip will be boosting up their sales.

 

[Rezist]

Well there growing in notebooks but Intel is also pushing higher performance in notebooks as well. I feel probably when Intel hits 14nm it may be the end of notebook GPU's.

 

[Fx1]

Well there growing in notebooks but Intel is also pushing higher performance in notebooks as well. I feel probably when Intel hits 14nm it may be the end of notebook GPU's.

no.

 

[Lonyo]

Pretty sure people were talking about using GPUs for other things 4 years ago.
And you could use them for other things 4 years ago... like... CUDA in 2007. Or AMD with AVIVO transcoding in 2008.
Larrabee was also about 4 years ago, and would have been in development before then (basically applying a GPU like setup or many low performance cores) which would have had server applications.
Or the Cell processor in the PS3...

Just because they weren't called "GPUs" doesn't mean people weren't already going there.

Not sure why they're revising history in this press release... including their own...

 

[hyrule4927]

Why shouldn`t Nvidia be happy. Their recent architecture Kepler is selling like hotcakes

That is just their share for mobile discrete GPUs, doesn't say anything about how well they are doing compared to integrated graphics.

 

[f1sherman]

That is just their share for mobile discrete GPUs, doesn't say anything about how well they are doing compared to integrated graphics.

you mean the market NVIDIA has nothing to do with except free money from Intel?

"integrated graphics" 1kg/$ and low-end are getting hammered by tablets

wonder why NV don't want any of it :ninja:

 

[Phynaz]

In our case, Compute = desktop, GTX 780 series anyone?

Compute isn't desktop, notice the article talks about servers in almost every paragraph.

 

[hyrule4927]

you mean the market NVIDIA has nothing to do with except free money from Intel?

"integrated graphics" 1kg/$ and low-end are getting hammered by tablets

wonder why NV don't want any of it :ninja:

My point was that a graph comparing AMD and Nvidia's market share for discrete mobile graphics contributes nothing to a discussion of whether or not discrete GPUs are dying.

Edit: Nvidia isn't involved in desktop/laptop integrated graphics because they "don't want any of it"? Are we just ignoring the fact that they don't make desktop/laptop processors and there is no way they could compete in or even become involved in that market even if they wanted to?

 

[TheReaWarmonger]

Era of the APU has only just begun, give it a couple years and 80% of people will no longer need dedicated cards to do what they do on their computers. For example, I only use my computer for MMORPG gaming, programming, and game development. MMORPG's are more CPU bound than anything else, I run a HD 4650 that runs all the MMORPG's that I play on max settings just fine. So me switching over to a Kaveri based APU in the near future, will put me miles ahead of what my machine is already capable of (even the 5800k is faster in gaming than my current machine). Plus consideration of it only costing me less than $130 for a quad core CPU and much faster graphics performance. Give it time, OEM's will catch onto the APU market soon enough. I think Kaveri will be the break through, of most people switching over to APU's. Most people aren't looking to run Crysis 3 on Ultra preset. Most people will figure why not take the cheap alternative, and just buy a new APU every year for $130 and stay on top of the current mid grade gaming trend. Even the 5800k can run BF3 at acceptable frame rates, what do you think Kaveri will be capable of packing GCN cores with higher CPU core performance. Give it time Nvidia, give it time. And i'm not saying discrete is dying nor ever going to die for that matter, there will always be PC gaming enthusiasts chasing that solid 60 FPS on max settings. Tho I think lower end discrete GPU market will eventually die out.

 

[NTMBK]

Why shouldn`t Nvidia be happy. Their recent architecture Kepler is selling like hotcakes

That graph actually demonstrates why the original story is nonsense. NVidia have seen increased dGPU sales because they have been stealing AMD's market share. The total market is shrinking.

 

[R0H1T]

While that may be true, the gaming discrete cards do benefit from the R&D of the professional cards.

That is true, a fact, not subject to debate ! Anyways the enthusiast market is a niche & most certainly a dying breed

 

[Fx1]

Era of the APU has only just begun, give it a couple years and 80% of people will no longer need dedicated cards to do what they do on their computers. For example, I only use my computer for MMORPG gaming, programming, and game development. MMORPG's are more CPU bound than anything else, I run a HD 4650 that runs all the MMORPG's that I play on max settings just fine. So me switching over to a Kaveri based APU in the near future, will put me miles ahead of what my machine is already capable of (even the 5800k is faster in gaming than my current machine). Plus consideration of it only costing me less than $130 for a quad core CPU and much faster graphics performance. Give it time, OEM's will catch onto the APU market soon enough. I think Kaveri will be the break through, of most people switching over to APU's. Most people aren't looking to run Crysis 3 on Ultra preset. Most people will figure why not take the cheap alternative, and just buy a new APU every year for $130 and stay on top of the current mid grade gaming trend. Even the 5800k can run BF3 at acceptable frame rates, what do you think Kaveri will be capable of packing GCN cores with higher CPU core performance. Give it time Nvidia, give it time. And i'm not saying discrete is dying nor ever going to die for that matter, there will always be PC gaming enthusiasts chasing that solid 60 FPS on max settings. Tho I think lower end discrete GPU market will eventually die out.

The days of MMO's have been and gone.

Next Gen is going to push games more than ever and that means more powerful GPU's

There is no need to play games on cheap PC's when consoles are going to be rocking decent graphics. Unless you want to play PC only games.

A decent GPU has a 3-5x the power requirements of the fastest desktop CPU. This will always be the case. BF3 today looks ok but in 3 years time it will look crap in comparison to whats new on the market. You will never have all that power inside an APU.

 

[NTMBK]

A decent GPU has a 3-5x the power requirements of the fastest desktop CPU. This will always be the case. BF3 today looks ok but in 3 years time it will look crap in comparison to whats new on the market. You will never have all that power inside an APU.

The APU inside the PS4 already has the equivalent of a HD7870 in it. AMD could happily sell a similar part for PCs if they so desired- and so could Intel, especially since they have a large manufacturing advantage.

 

[Jaydip]

The days of MMO's have been and gone.

Next Gen is going to push games more than ever and that means more powerful GPU's

There is no need to play games on cheap PC's when consoles are going to be rocking decent graphics. Unless you want to play PC only games.

A decent GPU has a 3-5x the power requirements of the fastest desktop CPU. This will always be the case. BF3 today looks ok but in 3 years time it will look crap in comparison to whats new on the market. You will never have all that power inside an APU.

Whoa man slow down, that's utter rubbish.

 

[sontin]

That graph actually demonstrates why the original story is nonsense. NVidia have seen increased dGPU sales because they have been stealing AMD's market share. The total market is shrinking.

And? Intel is doing the exact same thing with AMD. nVidia is down 6% from last quarter like Intel while the market declines 14%.

 

[wand3r3r]

Era of the APU has only just begun, give it a couple years and 80% of people will no longer need dedicated cards to do what they do on their computers. For example, I only use my computer for MMORPG gaming, programming, and game development. MMORPG's are more CPU bound than anything else, I run a HD 4650 that runs all the MMORPG's that I play on max settings just fine. So me switching over to a Kaveri based APU in the near future, will put me miles ahead of what my machine is already capable of (even the 5800k is faster in gaming than my current machine). Plus consideration of it only costing me less than $130 for a quad core CPU and much faster graphics performance. Give it time, OEM's will catch onto the APU market soon enough. I think Kaveri will be the break through, of most people switching over to APU's. Most people aren't looking to run Crysis 3 on Ultra preset. Most people will figure why not take the cheap alternative, and just buy a new APU every year for $130 and stay on top of the current mid grade gaming trend. Even the 5800k can run BF3 at acceptable frame rates, what do you think Kaveri will be capable of packing GCN cores with higher CPU core performance. Give it time Nvidia, give it time. And i'm not saying discrete is dying nor ever going to die for that matter, there will always be PC gaming enthusiasts chasing that solid 60 FPS on max settings. Tho I think lower end discrete GPU market will eventually die out.

Interesting first post. (Edit misread your location to be post count just glanced at it)

I think if the low end discrete market dries up, they will just be forced to differentiate from mid-high end. Maybe the $50-150 would just consist of what is now $150+, so the low end would have to be enough to inspire people to upgrade from integrated graphics.

I have mixed thoughts on it.

 

[MrK6]

This is just a marketing article. What would nvidia say? We're getting squeezed from all sides and are in a losing business? The only reason they exist in some markets is because AMD is incompetent. Meanwhile Intel is literally shoving them out of the lower end market which unfortunately is most profitable. Both nvidia and AMD are going to have to strategize how to market their cards aggressively in the next few years as the demand/market shrinks.

 

[wand3r3r]

Whoa man slow down, that's utter rubbish.

I think he means TDP/electricity.

3570k 77w

vs.

gtx 670 180w?
7990 350w

 

[Jaydip]

@ wand3r3r he meant the fastest desktop CPU. 3970X TDP 150W http://ark.intel.com/products/70845/

 

[SirPauly]

I don't think discrete is dying but simply not the growth potential of SOC designs.