Quoted from audioquest:
"DIRECTIONALITY: All audio cables are directional. The correct direction is determined by listening to every batch of metal conductors used in every AudioQuest audio cable. All signal conductors controlled for digital-audio direction in AudioQuest HDMI cables, and care is even taken to run the conductors used in the Audio Return Channel in the opposite direction to ensure the best performance for that application. Arrows are clearly marked on the connectors to ensure superior sound quality."
You're right giantpandaman2, audioquest's claim is a bunch of
BULL.
Now I just checked their price list for HDMI cable, over a $145 for a 2 ft carbon HDMI cable

That's outrageous!!!
Any $20 HDMI cable would be just as good. I have used redmere for years, they work fine.
Mrgrimm999 you're wasting your money.