I sure hope Nvidia isn't late to release Pascal in May. I wouldn't want to have to explain to my customers why I'm delaying. Hopefully they release before AMD like you say they will. It would be a huge blunder for Nvidia to say they'll release before AMD, then release afterwards.
Edit: But yes, Nvidia is launching in May according to latest rumors, and I won't be surprised if Nvidia is first to market. This doesn't seem to be a complex design, it seems to be more of the same, with just a node shrink. I always expect NVidia to play it smart. I won't be surprised if Nvidia capitalizes on being first to market again, even if the product isn't as fast as the competition. People won't sell their GTX 1080 for Polaris if Polaris is faster. It'd have to be 25% faster for people to do that in droves, and I doubt that will happen. FIRST to market is the most important thing.
You can't sell what you don't have to sell. And gamers are impatient and don't like to wait. For how long have we got shoddy results from Preordering games? Yet we still do it, because, OMG I need to pledge my money to this game ASAP, or I won't get it (Not like you can't buy it digitally the day of... no, we need it PRELOADED at EXACTLY midnight to play it). So if anyone thinks the vast majority of gamers have the mental stamina to wait for both GPUs to be out to evaluate them you're kidding yourself.
Nvidia first to market, expect AMD to be in 10% marketshare just like Game_Dev says.
Polaris first to market? Expect AMD to do well.