Not sure I agree with that, if he played exactly how he did but on a team that never won a championship he could very well have still went on to be the GOAT. If James keeps getting better and better every year, even without a ring he could still go down as the GOAT. He's the only player in the league who has any sort of chance to overtake Jordan. Even if that doesn't happen and he retires with no rings. He'll still be top 3 of all time easily.
LBJ in the top 3? Wow ... Doubtful, he'll never earn a place amongst Bird, Jordan, Johnson, Robinson, Olajuwan, Wilt, Russell, Stockton, Malone, Barkley, Shaq etc ...
Wanna know why? He quit. Period. He will forever be remembered for how he acted during the playoffs last year, and for the spectacle he made during the summer. It wasn't class, it didn't show leadership or anything one comes to expect from a truly timeless player. Where's his fierce drive, his competitiveness? Do you notice something about the players I listed who are considered the true greats? A majority of them played for ONE team their entire career, with their twilight years not including being shuffled for the money.
LBJ has built his career off of his athleticism. He has no defensive skill outside of hustle blocks. His footwork in the post is highly suspect, especially when given his size at his position. His actual shooting skill will never rank anywhere near Bird, Johnson or even Jordan.
Fuck, Jordan countered EVERYTHING the media threw at him ... too selfish? leads the league in assists. Can't play defense? DPOY the next year. Jordan didn't quit. The reason why I refuse to label him the GOAT is because it's a team sport and I think no one should be labeled GOAT because you can't win it all by himself. Jordan didn't, as he had some of the best teams in NBA history around him. Hell, Pippen had to be one of the most underrated players during his career.
LBJ had good teams in CLE. Granted, they weren't great - but they had a bunch of good role players who actually deserved to play on a different team where they'd truly matter in their role. Remember, LBJ had a lot of control over that team when he was there - he's as much to blame as the ownership and coaches were for the downfall of the Cavs.